BYD's high-end brand, or hope, will be officially released this year.

The pictures exposed on the social media of Easy Car News show that Shenzhen Want Want Automobile Sales Co., Ltd. was incorporated on165438+1October 7, and the company is held by BYD 100%. This also allows us to contact the high-end brands released by BYD during the year. Previously exposed information shows that the high-end brand may be named Starsky/Starcraft, and its first model will be a high-end hard-core off-road SUV similar to Mercedes-Benz G-Class, which will be listed in the first half of 2023 and the price may exceed one million yuan. It is reported that BYD's high-end brands will adopt brand-new brand identity, independent sales service network and operation team.

Screenshot of Li Yunfei's circle of friends, general manager of BYD Brand and Public Relations Division

Previously, we obtained the latest technology patents and spy photos of new cars announced by BYD. With the help of four drive motors, the mass-produced new cars in the future will get floating mode, realize amphibious use, and even turn around in 360 degrees like tanks. It is expected that this technology will be used in hard-core off-road SUVs.

The new technology brings a powerful configuration of four wheels and four motors, each motor drives one wheel, and under the control of the central processor, each wheel can obtain enough power and torque in real time according to the needs of road conditions. At the same time, BYD has also brought a floating mode for vehicles, which can help vehicles enter deeper wading roads. After floating, they can also drive normally to get out of trouble. They already have the initial amphibious ability, which is full of expectations.

In terms of styling, BYD's new hard-core off-road SUV is very tough, with square front and body lines. The spare tire is located on the trunk door. It adopts the unique non-load-bearing body design of hard-core off-road vehicle and four-wheel independent suspension which takes into account the road driving performance.

In terms of interior design, BYD's new hard-core off-road SUV will have a huge all-LCD dashboard, and at the same time, it can also look at the huge central touch screen. The screen is placed under the air outlet of the center console, and there is no floating design used by BYD and Tengshi brands.

According to the data of Easy Car App's "Hot List of New Energy Brands", BYD ranks first, with an average daily attention of 473,600. For more data, please visit the Easy Car App.