Beijing Yipai Market Consulting Co., Ltd. (hereinafter referred to as Yipai Consulting) is a service organization specializing in market research, media research and data collection. Since its establishment in 2006, it has been adhering to the service concept of "quality, speed, innovation" and deeply grasping the public's lifestyle and voice. It can provide marketing research, media research, and public services for enterprises, media, advertising companies, government agencies, and public welfare organizations. Affairs research and data collection services provide professional market research support for the decision-making of enterprises, media, and government agencies. Company Profile
On the basis of constantly absorbing industry experience and meeting customer needs, Yipai Consulting has established a highly automated online survey system and sample management system through its unremitting efforts and improvements. ;copy;, and fully promote the development of accessible sample database surveys in China. It has been committed to the innovation of investigation technology and has more than ten independent intellectual property rights so far. Adhering to the service concept of "quality, speed, innovation", the company provides high-quality market research and consulting services nationwide for enterprises, media, governments and many other institutions.
Yipai Consulting is the first company in mainland China to develop and apply online surveys, based on a powerful online survey platform (including sample management system©(PMS) and online survey system© ; (OSS)) and respondent database resources to provide customers with a full range of online survey services. Yipai Consulting started the construction of respondent data resources (RDB, Respondents Bank) in 2004. Under the management of a systematic technology platform, through continuous accumulation, it has formed a system that can be accessed through telephone, Internet, text messages, letters, etc. A consumer database with interactive coverage through diverse communication methods, and a unique management model has been created to ensure that the attribute information of each database member is authentic while striving to cover consumers from different regions, genders, ages, and educational backgrounds to the greatest extent. to make it typical and representative. As of June 30, 2012, the number of ePanel exclusive sample groups was 1,060,295 people.
Yipai Consulting’s research areas mainly include fast-moving consumer goods, banking, telecommunications, petroleum and petrochemicals, automobiles, government agencies, television media, the Internet, print media, new media, etc. Research Areas
Market Research
Yipai Consulting’s market research covers the product investment period, rapid growth period, maturity period and decline period, involving seven major areas of the product marketing life cycle. Each field has rich experience and mature models. We have the country's leading market research methods and an excellent market research team, and can provide customers with services including "satisfaction research, consumer research, product research, mystery shopping, brand research, channel research, marketing activity effect research, and industry research." A variety of high-quality market research services within.
Media Research
Yipai Consulting has many years of experience in media research, making our research team handy in the fields of television media research, print media research, or Internet and new media research. , has successfully served domestic mainstream media several times, and has won a good reputation among customers for Yipai. We believe that through advanced research methods and rich industry experience, we can help TV media, print media, Internet and new media enhance brand value. Drive performance improvement.
Public Research
Yipai Consulting is a professional public research organization. We have independently developed public research models and methods to provide customers with efficient and accurate services covering "service improvement research". A number of public research services, including research on public lifestyles, follow-up surveys on social hot spots, and public opinion surveys on policies and regulations, help government departments and windows understand public feedback, thereby improving service levels and improving public satisfaction.
Data collection
Yipai Consulting has long been committed to technology research and development in research and segmentation links, and improves efficiency and quality through technological innovation.
Relying on the independently developed online survey platform and special survey system, the high-quality ePanel exclusive sample group covering the whole country and the high-quality execution network of close cooperation, with strict and professional survey quality control system and rich project execution experience, we can provide customers with oriented High-quality data collection services covering a variety of research methods across the country. Company qualifications
Member of ESOMAR (European Public Opinion and Market Research Association)
Member of CMAR (Market Research Branch of China Information Association)
High-tech enterprise
APIRA Asia-Pacific Internet Alliance member unit
Foreign-related investigation licensing unit of the People's Republic of China
Main customers
TV media
CCTV News Channel CCTV Finance Channel CCTV Science and Education Channel CCTV Political and Legal Channel Beijing TV Sichuan TV Hunan TV Guizhou TV Shenzhen TV
Print Media
Guangzhou Daily Beijing Youth Daily Chinese Business Xinmin Evening News, Yangtze Evening News, Global Times, Chongqing Evening News, Chongqing Times, Jiangnan Metropolis Daily, Modern Financial News, Guizhou Metropolis News, Dongguan Times, Beijing Entertainment News, Chongqing Newspaper Group Publishing Company, Taizhou Daily Ruili
Online Media
Tencent Dangdang Taobao Sina Sohu Yahoo Baidu
Automotive Industry
Shanghai General Motors Co., Ltd. Toyota Motor Investment Co., Ltd. Mazda Motor Corporation Mitsubishi Electric (Shanghai) Co., Ltd.
p>Financial Industry
Bank of China, Industrial and Commercial Bank of China, Dutch Bank, Postal Savings Bank of China and News
Government, academic industry
The Organizing Committee of the 29th Olympic Games Beijing Municipal Commission of Economy and Information Technology Beijing Private Science and Technology Industrialists Association Beijing Disabled Persons' Federation Peking University School of Journalism and Communication Wuhan University of Technology School of Management Beijing Municipal Bureau of Culture Liaoning Benxi Labor and Social Security Bureau
Investigation Industry
CCTV Market Research CCTV Soft Media Research Ipsos Nielsen Intage J.D. Power EMbrain AIP EIBC SSI Invention Patent
Beijing Yipai Market Consulting Co., Ltd. successfully applied for the QR code survey method and system CN103714471A invention patent. This invention realizes the transformation of the survey object from the existing passive acceptance survey to the active participation survey. The survey process breaks through the restrictions of region, time and equipment environment, and the survey content is richer.
Patent Abstract
A QR code survey method, the main steps are: 1) compile the survey content into a questionnaire; 2) generate the answer ID from the questionnaire; 3) generate the answer ID QR code; 4) Print the QR code on the carrier; 5) Respondents use a QR code scanning tool to scan the QR code to participate in the survey; 6) Recycle, clean, and store the information submitted by the survey respondents after answering the questions. Data processing and statistics are performed based on the recycling information. The invention also discloses a system for implementing the above method. The invention realizes the transformation of the survey object from the existing passive acceptance survey to the active participation survey. The survey process breaks through the limitations of region, time and equipment environment, and the survey content is richer. and other advantages.
Patent information