With the rapid development of China's automobile market, consumers' inherent ideas about the use of vehicles are also changing. Just like pickup trucks, they are no longer exclusive to "pulling goods", but have become a A carrier that can expand a free lifestyle and transform from commercial vehicle attributes to passenger car attributes. As the domestic policy of lifting the ban on pickup trucks continues to expand, new lifestyles such as outdoor, off-road, camping, and self-driving tours continue to explode, and the popularity of pickup trucks is even higher. Many manufacturers have also noticed this development trend. The Beiqi Foton Mars and Jiangling Avenue displayed at the 2023 Shanghai Auto Show are the two most representative pickup trucks.
Appearance:
Passenger pickup trucks pay more attention to appearance and design
Cities are beautiful, but true freedom can be enjoyed outdoors. A pickup truck gives people What it brings is not just the inherent attributes of a car, it also brings poetry and distance to users. The use scenarios of pickup trucks have become more diversified with the evolution of life and leisure vehicles, which can be clearly shown from the appearance.
Beiqi Foton Mars has launched two products, Mars 7/9, with slightly different appearances. Mars 7 and Mars 9 adopt two different styles of front face design, both of which are Foton full-body models. It is built on a large-size pickup truck platform, and its appearance shows a very domineering visual effect. The Mars 7 has an oversized grille and thick chrome decoration, coupled with the huge headlights on both sides, making the Mars 7 look very wild overall, while the Mars 9 adopts a refined style. The grid-like air intake grille design, coupled with daytime running lights using LED light sources on both sides, and the blackened front surround below, also contain a sense of exquisite atmosphere in the hardcore style. In terms of exterior lighting, both of them look very good, with a unique American hardcore pickup style.
The appearance of Jiangling Avenue is relatively straightforward in design, and adopts a hardcore aesthetic design concept to show a pure pickup truck flavor. However, in terms of design details, it is relatively simple, with a large number of chrome plating decorations used on the front face. Covering, the square headlights on both sides are well integrated with the front grille. Although the entire front face is not as layered as the Mars 7/9, you can still feel a simple and rough charm.
Driving space:
They are all big guys, let’s see who can “fit” better
The large size makes the Mars pickup truck look domineering and luxurious. Temperament; nearly 2.1 meters in width, more than 100mm wider than mainstream pickup trucks, and an ultra-long wheelbase of 3.5 meters, making the "Mars Pickup" the widest full-size pickup truck in China and the longest in its class. Its powerful body not only brings powerful visuals It also provides a comfortable driving space inside.
JMC Avenue is also very attractive in terms of body size. The passenger version of JMC Avenue is 5432*1935*1866 mm in length, width and height respectively, and the wheelbase is 3270 mm. From a data point of view, it is larger than the Mars 7/ 9 is a bit smaller, but its seating space and carrying capacity still perform well in the field of passenger pickup trucks.
Interior:
The styles are completely different, and Mars’ luxury is even better
In the past, the interiors of some pickup truck models gave us the feeling that they were the same A simple "rough house", but as a new way of life, the interior of the Mars series can be said to be full of luxury. It is wrapped in a large area of ????leather material, coupled with a large number of chrome trim strips and stitching processing, making it Overall it creates a comfortable and warm interior atmosphere. And this series is equipped with a 12.3-inch full-color digital LCD instrument, coupled with a 14.6-inch large central control screen, adding a strong sense of technology to the luxurious feel, and will have screen projection interaction, intelligent scene simulation, and intelligent human-computer interaction. and other personalized functions, it is also equipped with Tencent TAI4.0 intelligent ecological cockpit, and the configuration is also very rich.
After watching Futian Mars and then looking at the interior of Jiangling Avenue, you will find that the design of Jiangling Avenue and Mars series have completely different styles. The interior of Avenue still continues the design concept of the exterior, although it adopts The interior is close to that of a passenger car, but the entire interior still has a simple and hard-core style. The entire center console has a simple overall design, and the air-conditioning outlets and steering wheel are decorated with metallic materials.
The suspended full LCD instrument panel and 12-inch suspended central control screen also create a sense of technology. Although the screen is not as large as the Mars series, the configuration is still relatively comprehensive. All audio-visual entertainment is available. It seems There are no obvious shortcomings, and it is completely sufficient for your car needs.
Power:
Both Mars and Dao are not weak, who is more suitable for the passenger car scene?
For pickup trucks, power is the biggest focus. Foton Mars is the first domestic model with a diesel 48V hybrid system. It uses an Ocon 2.0T diesel engine and is matched with a ZF 8AT automatic transmission. box, the maximum torque can reach 450N·m. With the blessing of the hybrid system, it not only has a strong guarantee in power, but also has good results in fuel economy. It will also be equipped with intelligent four-wheel drive and provide mountain terrain , mud, snow, desert and other driving modes.
The powertrain of Jiangling Avenue still continues the hardcore style. The car is equipped with a 2.3T gasoline or diesel power. The gasoline version is equipped with a 2.3T turbocharged gasoline engine with a maximum power of 180kW. Maximum torque 400N·m. The diesel model is equipped with a 2.3T turbocharged diesel engine with a maximum power of 130kW. Although the engine displacement is larger than that of the Foton Mars, the car does not have a hybrid system, so in terms of total power, the Avenue is still slightly behind the Mars series, and the most important point is that the fuel economy is certain It's not as good as the Mars series.
Summary: Both Foton Mars and Jiangling Avenue have started pre-sales at this auto show. The pre-sale price range of Mars 7/9 is 118,800-187,800 yuan, and the pre-sale price range of Jiangling Avenue is 11.38 yuan. -174,800 yuan. It can be seen from the price point that the competition between the two is very fierce, and both have launched modified models and more optional configurations for the sake of consumer playability.
In the spring when the pickup truck market just entered the market, both Foton and Jiangling responded quickly, which also made many consumers feel the strength of domestic brands. The price of more than 100,000 yuan also made many consumers excited. . Through comparison, everyone has a relatively clear understanding of the two products. If you desire to pursue a free and natural lifestyle, neither of these cars will let you down. As for how to choose between the two cars, I believe you already have your own answer.
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