The brand development process of Jialishi

1July 2, 997, Jialishi Chemical Co., Ltd. was established in Shunde, the hometown of coatings. In August of the same year, Jialishi Universal Adhesive was widely recognized by the industry and consumers. In order to further expand its influence and establish its brand, Callisto introduced two automatic production lines from Germany and Sweden, and expanded its workshops and warehouses. During the period of 1999, when the Great Hall of the People was completely renovated to celebrate the 50th anniversary of the founding of People's Republic of China (PRC), public bidding was held. In the end, Jialishi won the bid with its comprehensive advantages, and its brand awareness and product credibility rose steadily.

In order to further enhance the influence and popularity of products, in 2000, Gareth set up offices all over the country to improve the marketing network. The first batch of 30 fully functional service centers have been put into use in 30 provinces, municipalities and autonomous regions across the country, and various paint dealerships, assured chain stores and specialty stores have rapidly spread all over the country. At this point, Jialishi's tentacles began to spread all over the country, and her reputation also resounded throughout the country.

In the same year, Jialishi passed the ISO900 1 international quality system certification at one time.

200 1 1, the interior and exterior wall latex paint products of Jialishi passed the China environmental label product certification of China Environmental Label Product Certification Committee.

In August of 20001year, Jialishi latex paint was listed as the recommended product for residential construction in 20001year by the Ministry of Construction.

In September, 200 1 year, in order to meet the market expansion demand brought by brand promotion again, the 8000t/year epoxy floor coating production line was put into use.

In 2002, Jialishi brand latex paint for interior and exterior walls was audited by experts and met the standards of GB 18582-200 1, GB/T9756-200 1 and GB/T9755-200 1.

The expansion of production base, intensive marketing network, major certifications and numerous qualifications have created the brand image of Gareth, and Gareth has jumped into the ranks of well-known brands in the coating industry.

Jialishi, which jumped into the list of well-known brands in the coating industry, launched a new round of entrepreneurship for the enterprising Jialishi, which impacted the peak of the coating brand. In 2003, Jialishi Company hired a number of well-known consulting companies such as first-class human resources consulting company, marketing management consulting company, production management consulting company and brand management communication company to serve Jialishi, which pushed the company's second venture to a climax.

From April to June, 2003, Jialishi held personality storm activities in Taiyuan, Dalian, Chengdu, Huizhou and other cities, advocating green home improvement, and established a good reputation among consumers and home improvement companies.

On February 4th, 2003, 65438 passed the ISO 1400 1 environmental management certification.

In February, 2004, Jialishi made another breakthrough in PU paint series, and obtained the certificate of environmental protection products in China issued by the bid-winning certification center.

In March, 2004, he was awarded the book of Painting Professional Committee of Guangdong Coatings Industry Association.

In June 2004, the company officially launched the ERP project.

In June 2004, it was awarded the title of China Integrity Enterprise Unit.

In June, 2004, it was awarded the title of China Excellent Enterprise Unit.

In June 5438+February, 2004, it was awarded the approval certificate of China compulsory product certification printing/molding mark by China National Certification and Accreditation Administration.

In June 5438+February, 2004, we obtained the approval certificate of antibacterial mark products in China.

In April 2005, it was awarded AAA credit rating in China.

In June, 2005, it won the honor of honoring contracts and keeping promises.

In July 2005, it was awarded the title of well-known trademark in China.

In August 2005, it won the title of China 500 Most Valuable Brands in 2005.

In March, 2006, he was awarded the honorary certificate of Top 100 Sales Revenue of China Paint, Ink, Pigment and Similar Products Manufacturing Industry.

In February 2006, it was awarded the title of national inspection-free product.

On June 25, 2007, 65438+, car-free Ziguang Avenue model CCS three-point and one-line marketing model was officially promoted.

In July 2007, we joined hands with Degussai, a famous German raw material supplier, to create a color solution for our family.

June 5438+1October 65438+July, 2008, advocated the brand values of being kind to others and harmonious family, held car-free environmental protection activities, and took the initiative to undertake social responsibilities of energy conservation and emission reduction.

On February 26th, 2008, the Group signed a contract with Suqian Municipal Government of Jiangsu Province, investing 2 billion yuan to build an industrial park with an 800-mu production base.

On April 30th, 2008, Gareth was named as one of the top ten excellent brands in Zhejiang coatings market.

On July 1 day, 2008, Jialishi launched the enterprise standard of clean taste grade of wall coatings, which laid a good foundation for the new national standard of clean taste products.

On March 15, 2009, Jialishi was awarded the title of 3. 15 Consumer Protection Credit Brand by China Consumer Protection Foundation.

On June 7, 2009, the Group invested 2 billion yuan to build an 800-mu industrial park in Chongzhou, Sichuan.

As one of the top ten brands of coatings in China, Jialishi made clear the goal of building a high-end brand in the industry at the beginning of its establishment. After more than ten years of precipitation, it has cast a huge brand influence. However, with the continuous enhancement of people's brand awareness, Jialishi realized that it is necessary to further expand its brand influence and make its brand positioning of high-end, noble, healthy, environmental protection and Lohas more prominent. In 2009, Jialishi hired Li, a double movie star, as the spokesperson of Bingbing, which injected infinite vitality into the further development of its brand, and the brand image of Jialishi made great strides!

On August 26, 2009, Christie's coatings entered the government procurement list of environmental labeling products.

From June, 5438 to February, 2009, Jialishi Coatings was awarded the honorary title of "Top Enterprise in China Coatings Industry 10" by China High-tech Building Materials Industrialization Committee.

On 201010.5, jialishi coatings won the "consumer's favorite brand" and "lowest carbon environmental contribution award". Zhang, general manager of Christie's Coatings, was awarded "Outstanding Person of the Year".

On 20 10 65438+ 10/6, Jialishi Paint and Li Bingbing launched the launching ceremony of "Lohas Tree Planting and Low Carbon Life" at Sheraton Shunde Hotel.

On March 26th, 20 10, the foundation stone laying ceremony of Chongzhou Industrial Park was held ceremoniously, which was another big deal after signing a contract with Suqian at the beginning of the year to build Suqian production base with huge investment.

20 10 On May 20th, the online prize-winning activity of "Looking for the Low Carbon Star of Jialishi Paint to Win the Air Conditioning Expo" was launched in the second season of Jialishi Paint.

On June 23rd, 20 10, Gareth Paint won the title of "Top Ten Household Wood Paint Brands in 2009".

On July 2nd, 20 10, Gareth Coatings was awarded "China Environmental Label Product Certification" by the Ministry of Environmental Protection.

201September 10, Carles and Li Bingbing donated the first batch of 20,000 trees to china green foundation to establish the "Carles Lohas Ecological Forest" in Ordos.

20111116. Gareth and china green foundation claimed a giant panda at Bifengxia Panda Base in Ya 'an, Sichuan, and named it Jiajia.

20 1 1 In March, Christie's joined hands with China Green Foundation and spokesperson Li Bingbing to launch the "Earth Lights Out for One Hour" activity on the Internet and terminals.

On 20 11May1Sunday, Jialishi once again joined hands with china green foundation, Baidu, Sina, Tencent, Sohu and other large online media to launch the "Tree Planting for Love" activity on the Internet. At the same time, terminals all over the country have also launched this activity.

20 1 1 On June 28th, 2008, at the press conference of China Top 500 Most Valuable Brands in the 8th World Brand Congress, Jialishi Paint ranked 306th with a brand value of 3.592 billion yuan, becoming one of the most valuable brands in the coating industry.

On June 29th, 2065438+20 10, at the HC Network Coatings Summit Forum with the theme of "Innovation, Harmony, Responsibility and Influence" and the 5th Top Ten Coatings Brand Awards Ceremony on June 29th, 2065438/KLOC-0, Jialishi won the titles of "Top Ten Domestic Wall Paint Brands" and "Top Ten Domestic Woodware Paint Brands".

20 1 1 In July, Christie's Paint renewed its contract with international superstar Li Bingbing and continued to live a noble life.

20 1 1 In August, the course "3+3 Sticky Marketing" of Jialishi was launched in the national key markets. The general manager of the business department gives lectures in person, so that dealers can see the profit direction of Gareth Coatings more clearly and master the methods of profit growth.

20 1 1 September, Jialishi's "high-end rising talents first" business manager training ended successfully in Taiyuan, Shanxi Province.

20 1 1, 10/On October 28th, Jialishi participated in Sohu.com South China Home Furnishing Industry Development Summit and 201/South China Home Furnishing Awards Ceremony in the new century and new decade, and won the "201/"

In 20 1 1, 1 1 year, Gareth Coatings was rated as one of the top ten coating brands in China, China, China, China, China and China on the brand website.

In 201112, at the annual meeting of Tencent Home and the award ceremony of "Tencent users' favorite home brand", Jialishi Paint won three heavyweight awards, namely "the most fashionable home brand", "the most environmentally friendly home brand" and "the favorite paint brand of netizens", and Mr. Zhang, the general manager, won the award.

20111February, Callisto Business Department and Graphic Design Center launched the color matching training course "Rainbow Plan", and invited some key customers from all over the country to attend the color matching training in the company. 201265438+1October 4th, all colleagues of Jialishi gathered at the headquarters of Jialishi Coatings in Shunde, Foshan, to attend the year-end conference with the theme of "Win at the high end, reap at the high end" and talk about the future together!

20 12 February, the 20 12 gold medal dealer conference ended successfully at the Yellow River Kyoto Hotel, a star-rated hotel in Taiyuan, Shanxi Province. At the meeting, a promotion meeting of decorative paint products and wallpaper projects were also held, which were unanimously sought after by dealers and made a good start for sales in the Year of the Loong.

On February 20 12, Jialishi won the "Best Home Service Innovation Award of 20 12" issued by Netease Home, which added icing on the cake to Jialishi's brand service reputation.

On March 20 12, the flagship store of Jialishi Tmall House was upgraded and opened.

On March 20 12, the "Longteng Plan" of Jialishi furniture paint was successfully piloted in Xianghe, Hebei Province, and was favored by customers of furniture factory.

20 12 April, Jialishi and Tencent Video appeared in Happy Camp and If You Are the One, realizing the brand take-off based on accurate online media.

20 12 May, Jialishi Lacquer cooperated with Sohu deeply, and put it into the family emotional theater with this theme, and joined forces to attract potential intended users in all directions, further enhancing the popularity and reputation of Jialishi Lacquer!

20 12 In May, Jialishi's old house renovation service "Jiatuli" was successfully piloted in Taiyuan, Shanxi, and began to be popularized nationwide.

June 20 12, the 9th World Brand Congress held in the World Brand Lab brought great news. The value of carles coatings rose to 4.825 billion, ranking among the best in the coatings industry.

On July 20 12, at the China Enterprise Low-carbon Management and Action Forum, a number of products of Callisto Coatings passed the carbon footprint certification of the first batch of CQC products in Guangdong, which enriched the database resources and made the low carbon of coating products have a clear measurement standard faster.

On August 20 12, "A Waterborne Woodware Paint and Its Preparation Method" developed by the engineer of Callisto passed the China National Intellectual Property Administration certification and was awarded the invention patent certificate, which brought great impetus to the continued research and development of Waterborne Coatings by Callisto.

20 12 In September, Christie's Paint and its spokesperson Li Bingbing called for rational patriotism and defended the Diaoyu Islands with practical actions.

From 2065438 to September, 2002, Jialishi Coatings won the bid for the exterior wall project of Shangri-La Hotel, the most luxurious hotel in Asia in Fujian, which became another milestone in the case of Jialishi Project.

20 12 10, Jialishi was selected as the third batch of post-doctoral innovation practice bases announced by Guangdong Province and became the post-doctoral innovation practice base of South China University of Technology.

On October 20 12, 1 1 year 10, the invention patent of "an acid and rain resistant elastic exterior wall latex paint" was awarded the patent certificate with the patent number of 1042676 by China National Intellectual Property Administration, which once again confirmed the strong technical research and development strength of cullis coatings.

20 12 12, jialishi coating was rated as "China famous trademark" by the State Administration for Industry and Commerce! 20 13, 13 In June, Jialishi Coatings completely upgraded the packaging of conventional products, adding bar code and two-dimensional code identification, double anti-counterfeiting, and defending the real quality.

March 20 13, the Jialishi paint Apple system app was launched, allowing people to taste Jialishi paint at their fingertips anytime and anywhere. This is the spread of information after Weibo marketing and WeChat marketing.

On April 20 13, the Red Cross Society of Xiangxi Autonomous Prefecture held a public welfare auction in Century Square, Ganzhou City, Jishou City, and all the public welfare funds from the auction were donated to the earthquake-stricken areas in Ya 'an, Sichuan.

On May 20 13, the promotion meeting of Breathing Jialishi "Diatom Mud" wall paint was launched in Nantong, Jiangsu, which was highly recognized by dealers.

In June of 20 13, Christie's won the top 500 most valuable brands in China for three times, and its brand value jumped to 5.487 billion yuan.

In July, 20 13, Gareth adopted Huamei, the first giant panda born on 20 12, and renamed it "Jiajia" as the official name and included it in the panda family tree. The donation fee will be used for panda research and protection, feeding management, etc. Let "Jiajia" feel twice the "maternal love".