No matter for enterprises or individuals, innovation means a mission. Every man is responsible for the rise and fall of the country. Individuals should be responsible for enterprises, and enterprises should also be responsible for society. The most direct embodiment of responsibility is to create more value and promote the development of enterprises and society. Then, among them, innovation plays an irreplaceable key role.
Classic learning
The price of a mouse made in China is $24 in the US market, of which the brand can earn 10, the channel can earn $8, and the manufacturer in China can only earn $0.30.
We produce and export a DVD for $32, the patent fee for foreigners is 18, and the manufacturing cost is 13. Enterprises in China can only earn 1 USD.
There are 100 of the most valuable brands in the world, and the value of each brand exceeds 100 billion US dollars, but our company is not among these 100 brands.
A Zhejiang businessman said: "Exporting a small household appliance can earn less than 10, while foreign enterprises can collect millions of dollars only from patent royalties a year." As can be seen from the above data, we can't build our own brand without our own core competitiveness, which forces our products to always be at the low end of the value chain of the international market. Even with the continuous improvement of manufacturing capacity, we still can't make high profits.
Without independent innovation, our enterprise can only act as someone else's "product assembly workshop". We can make the core technical components of many products, but we can't create them. We can only give away a lot of high patent fees and get only a small profit commission. This situation will inevitably affect the development of enterprises in China, and even further affect the growth of China.
Therefore, if China wants to become a world power, it needs to create extraordinary wealth, which requires independent innovation with extraordinary gold content.
Scene rehearsal
Qingdao Hisense Group is an enterprise that takes independent innovation as its own responsibility. They know what kind of heavy responsibility they shoulder, and have been exploring carefully on the road of innovation, and have made remarkable achievements.
On July 2, 2005, when "Xinxin" color TV was hatched in Qingdao Hisense Group, China color TV industry opened a new chapter.
Behind this impressive achievement is 1600 days and nights of hard exploration and the capital investment of Hisense people of 30 million yuan.
Why does Hisense spend so much effort to build this "China Heart"? Before 2005, the annual production capacity of Hisense color TV sets had reached 8 million. When making a production plan every year, it is a huge expenditure to buy raw materials "integrated circuits"-this expenditure is for foreign enterprises, because there is no other way, Hisense has no chips, and China enterprises have no chips.
According to the published data, by the end of 2004, there were 68 color TV enterprises in China, with an actual annual output of 73.288 million sets. China has become the largest TV producer in the world. However, all the core video processing chips used in these 70 million TV sets are imported.
According to the statistics of the Ministry of Commerce, the import volume of chips in China in the first half of 2004 alone was as high as $26.2 billion. In 2003, the total import of chips in China was $4167 million, with a trade deficit of $34 billion, exceeding the national trade surplus of $25.5 billion in that year.
In the past two years, the trade deficit of chips has increased by 60% annually, and chips have surpassed airplanes to become the largest export commodity of the United States to China.
Therefore, a small chip can not only protect itself from people's troubles, but also bring huge economic benefits, whether considering itself or the China market.
In order to expand the development of Hisense, Zhou Houjian, chairman of Hisense Group, realized that it was necessary to build a color TV "heart" belonging to China people.
To this end, Hisense established "ASIC Design Institute" in 2000. After four years of independent research and development, in February 2005, we finally produced a chip that can completely replace similar products in the world, reaching the international advanced technology level.
Tens of thousands of Hisense TVs equipped with "Xinxin" have been listed. Hisense plans to replace foreign chips with its own chips on a larger scale Hisense TV.
Hisense opened up a potential market for itself with independent innovation, and began to make quick profits.
Friendly Reminder
Social development needs innovation, enterprise development needs innovation, and personal development still needs innovation. Innovation is an enduring mission.