What is the current situation of toy industry in China?

China is a big toy exporter. About 75% of the toys in the world are produced in China. The development of the domestic toy market is affected to some extent by the prosperity of the global toy industry. From the perspective of global market scale, affected by currency depreciation, trade war, economic recession and other factors, the growth rate of toy industry slowed down, maintaining a growth rate of 2%-4%; Specifically, the mature toy markets in North America and Western Europe have high saturation and slow growth, and the growth rate is lower than the average; However, the emerging toy markets in Asia-Pacific and Eastern Europe are growing rapidly, driven by the increase of residents' income and toy consumption expenditure, and gradually become the main driving force for the growth of the toy industry.

With the development of the global toy market, China's toy exports have also increased steadily. In 217, China's toy exports reached US$ 23.9 billion, up 28% year-on-year, making it an important toy exporter in the world. However, domestic toy exports are mainly concentrated in Guangdong, Zhejiang, Jiangsu, Shanghai and Fujian, among which Guangdong's exports account for 67.39%, which is the province with the largest domestic toy exports.

generally speaking, due to the slow growth of external demand market, rising domestic production costs, RMB exchange rate changes and other reasons, and China's toy export is mainly OEM, with low added value, which is obviously influenced by upstream brands, designers and downstream channels, the domestic toy export market is facing many pressures. However, at this stage, the growth rate of China's toy export is obviously faster than that of the global toy market, and the demand for domestic toys in foreign markets is still increasing. The production capacity and market accumulated in the early stage will help the toy export business continue to increase under pressure.