In the past, Denghai Seed Industry has proven itself to be a high-quality enterprise.
Looking to the future, we believe that the company can still grow rapidly.
Contrary to popular belief, we believe that the growth gene of future seed industry companies lies in the platform; it can resist industry excess and go through the seed industry cycle.
Denghai Seed Industry is the “platform” company that is being built in China’s seed industry. This is also the essence of the company’s ability to continue to grow rapidly in the future.
Structural surplus in the industry is the norm, and high-quality seeds are the protagonists. Under the long-term surplus pattern in the industry, Zhengdan 958 and Xianyu 335 have been able to rise one after another.
Explanation: Structural excess in the industry is the norm, and high-quality seeds are the protagonists.
Creating "high-quality seeds" relies on an excellent seed research and development platform; but in order for high-quality seeds to quickly gain market recognition and quickly form a large-scale promotion trend, it is particularly critical to create a value marketing system.
We define enterprises with "strongly competitive seed R&D platforms + value marketing systems" in the seed industry as "platform" companies in the seed industry; and the "integration of breeding, breeding and promotion" praised by the market Compared with seed industry companies, seed industry "platform" companies have opened up the "last mile" between companies and farmers by virtue of subsequent in-depth services.
DuPont Pioneer - a model of "platform company" in the international seed industry. A model of "platform company" in the international seed industry - DuPont Pioneer's success tells us: "Building a "platform company" based on strong seed industry R&D and value marketing" "Platform companies" can go further.
"Platform companies" in the seed industry sell seeds as well as services, which can better maximize corporate profits.
The great success of Xianyu 335 in China is the result of the vigorous development and value marketing of Pioneer Seed Industry.
We believe that in order to make the national seed industry bigger and stronger, the Chinese seed industry must create a number of seed industry "platform" companies with China's advantages.
Denghai Seed Industry - Building a "Platform" Company in China's Seed Industry We believe that Denghai Seed Industry is exactly the "platform" company that is being built in China's corn seed industry.
On the one hand, the company has the core element of high barriers to building a platform company in the seed industry - R&D advantages.
On the other hand, the company’s value marketing system is undergoing profound changes.
Seed sales have changed from "selling by kilograms" to "selling by grains"; the brand layout is mainly focused on the Super Trial series brands (core varieties Denghai 605 and 618), with Xianyu and Liangyu varieties as two wings, and deep cultivation Huaihuanghai summer corn sowing area, layout of northern spring corn sowing area; refined marketing services are increasingly deepened.
In general, the company is expected to achieve both variety research and development and value marketing in the future.