After all these years, does Kia finally want to change its logo?

Friends who are familiar with cars should know that the logos of many models is not static. In order to better adapt to the aesthetics of this era and make their models younger, many brands will choose to replace logos. Some brands have even been changed several times, including Kia, a famous Korean brand car. Why do you know KIA wants to change the logo? The reason is that KIA launched a brand-new concept car "inagine" at the Geneva Motor Show earlier. In addition to the beautiful and natural models and the cool and gorgeous front, this car has a very impressive change, that is, the Kia logo in the front part has changed! This brand-new change just means that Kia has decided to replace the new logo.

You can see the general appearance of the new logo from the new car. Kia is still fighting this time. The difference is that the overall design sense has completely changed, from the original single letter arrangement to a streamlined letter style, which looks very smooth and natural, just like a stroke.

The outermost iconic oval does not appear in this new logo, so you can feel the modernity and avant-garde of the new logo. Simple connection makes KIA's brand image instantly advanced. This simple design is exactly what young people like now. I have to say that Korean cars are really good at design.

Let's take a look at the history of Kia's logo change. Kia * * * has changed its logo six times since the birth of 1944, which is the kind of brand that frequently changes its logo. The logo that everyone generally sees now was changed at 20 12, and it has been almost 8 years.

The original logo looks very retro and has a certain mechanical taste in it. The three letters KIA are hidden in a triangle, which is not so prominent. Later, the logo changed was more casual, and there were almost no Kia elements in it. If I hadn't been told it was Kia, I guess no one would have recognized it from the logo. After 1994, KIA's logo began to have a fixed style, and the Kia letters in the middle of the outside were surrounded by an ellipse, which looked more emotional. Until today, this style is still in use, even if there is a change in the middle, it is only a small adjustment.

For a car, changing the logo is not the most important thing, but it is also something to consider. A logo with outstanding value is still a test for designers. How can we achieve brand tonality and convey a beautiful and fashionable feeling? Kia's early logo was a bit messy, but since the style was stable, it still conformed to the brand style.

This time, you can not only see the patent application map of the brand-new logo, but also see the brand-new vehicle release map with the brand-new logo. The logo on the new car is almost exactly the same as the declared trademark, and both adopt streamlined and coherent design. Compared with the previous logo, the biggest change is the change of font design. From this information, we can know that Kia's bid change this time should be a foregone conclusion. It is said that a brand-new logo should be adopted on the new generation k5, and then a brand-new k5 with a brand-new logo will appear on the market.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.