Amazon brand filing:
-Purpose: Amazon brand filing aims to help Amazon sellers ensure that the products they sell on Amazon platform are related to the authenticity and legitimacy of their brands.
-Scope: Amazon brand filing is mainly aimed at products sold on Amazon platform to ensure that the seller's products are consistent with their claimed brands.
-Application process: Amazon sellers can submit brand filing applications through Amazon Seller Center, and provide relevant brand information and supporting documents. Amazon will review the application to verify the legitimacy and authenticity of the brand.
Trademark registration:
-Purpose: Trademark registration aims to protect the exclusive right of trademark owners to use their trademarks in specific areas, so as to distinguish their goods or services from others.
-Scope: Trademark registration can take effect within a specific country or region. Trademark owners can obtain the exclusive right to use trademarks and have the right to take legal actions to safeguard their rights and interests.
-Application process: Trademark registration usually requires submitting an application for trademark registration to a trademark registration agency (such as China National Intellectual Property Administration, China), and obtaining a trademark registration certificate through examination and announcement procedures.
Generally speaking, Amazon brand registration is mainly to ensure the brand authenticity of goods sold on Amazon platform, while trademark registration is to obtain the exclusive right to use trademarks in specific areas. Brand filing is a measure in Amazon platform, while trademark registration is a measure to protect rights and interests under the legal framework.
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