The concept of Industry 4. was first put forward by Germany at the Hannover Messe in 213.
it is known as the fourth industrial revolution-intelligent revolution in human history after the steam revolution, electric revolution and information revolution.
the steam revolution began in the early 19th century, and lasted for more than 7 years, until the appearance of the second industrial revolution in the 197s.
the electrical revolution began in the 197s and ended in the 195s, and it also lasted for 7 or 8 years.
the information revolution began in the 195s and continues today.
If we take 7 years as a cycle, the information revolution can basically be considered as ending in 22.
the fourth industrial revolution, the intelligent revolution has been announced!
Today, although many experts and scholars believe that our era has entered an intelligent era.
but in many fields, we haven't even completed the characteristics and capabilities that the information age should have.
even in industrial manufacturing, the degree of informatization cannot be fully popularized.
The influence of the information revolution on industrial manufacturing takes the form of a pyramid.
the higher the level, the higher the degree of informatization. The further down, the lower the degree of informatization.
there are not many industrial manufacturing that can truly realize complete informationization.
therefore, we have reason to believe that at the arrival of the fourth industrial revolution, only a few people can respond first and enter this track.
the industrial revolution was triggered by the leap-forward development of science and technology from beginning to end.
In the era of intelligence, the first to enter the battlefield of Industry 4. should be technology enterprises.
In the era of Internet of Everything, brands are no longer limited to product brands, but more extended to the concept of intelligent ecology.
As the most representative technology company in China, Huawei is fully qualified to enter Industry 4. first.
Eco-brand and brand ecology are just reversed, but their meanings are completely different.
Huawei's product system covers infrastructure, hardware equipment, software systems and content services.
relying on HarmonyOS and Euler operating systems, connect HiCar Smart Life, cloud computing and cluster center blessing. Huawei's construction of an intelligent ecosystem is by no means empty talk.
To sum up, eco-brands have two major characteristics.
a high degree of autonomy and a brand-new ecological model.
if an enterprise wants to achieve a high degree of autonomy, it needs to let employees regard themselves as the owners of the enterprise. Only in this way can employees maintain strong subjective enthusiasm.
only in this way can enterprises have higher vitality.
Huawei's full shareholding is different from that of ordinary enterprises. This unique model makes Huawei employees truly feel that they are the owners of the enterprise.
Ecological model is a change of cognition and concept.
from ancient times to the present, there are only three types of brands.
The most common brands are products, such as BMW, Coca-Cola and KFC.
Then came the platform brands, such as Ali, JD.COM and Amazon.
When we buy 3C products online, we usually choose JD.COM instead of Taobao or Pinduoduo. This in itself is the platform brand effect at work.
finally, the eco-brand in the Internet of Things (IOT) era.
Eco-brand means more than just connecting many products through the Internet of Things.
It is more of an experiential economic model.
by improving and enhancing the user's experience, the brand value can be promoted.
the ecosystem formed by Huawei's product system will fully incorporate ToC and ToB, and will form an ecosystem built by enterprise consumers and individual consumers.
so, who is the first eco-brand in the world?
it has been rated as the only eco-brand of the internet of things in the world by BrandZ for three consecutive years.
is the first concept of eco-brand.
all the top 1 business schools in the world have included its cases.
ISO, IEEE, IEC and other international standards organizations all let it take the lead in leading the international standards of the Internet of Things.
in the process of building an eco-brand, it has cut down 12, middle managers directly!
It is also the original addition of the * * * winning increment table to the three tables (balance sheet, cash flow statement and income statement).
it is Haier!
One may not be as outstanding as Huawei in people's impression, but it has become a pioneer of truly global enterprises.