Although an ambiguous announcement was issued two days later, it was said that "the electric vehicle manufacturing business has not yet reached the formal project stage". But Xiaomi is obviously not unwilling to build a car, but the time is not yet ripe before the problem is solved. To replicate its glory in the smart phone industry, Xiaomi needs to clarify at least three issues.
Back to building a car, Xiaomi can look forward to the "ultimate cost performance". Xiaomi's first mobile phone is priced at a young man's salary for one month, and a Xiaomi car comparable to Tesla is probably only a young man's salary for one year, thus continuing the successful experience of mobile phones, continuing to make friends with users and being the first car of young people. And 6.5438+million yuan, in the traditional fuel vehicle market, happens to be an important position for mainstream joint venture brands such as Toyota, Volkswagen, General Motors and Ford, and it is also an important dividing line that Geely, Great Wall, Changan and Chery need to cross when they hit the high end.
On the other hand, if Xiaomi is priced below 50,000 yuan, it will directly go to war with Wuling Hong Guang Mini EV. Xiao Zhi and many netizens are not optimistic. These new energy vehicles, which are almost the same as the old scooter, can't carry the "intelligence" that Xiaomi has always advertised. Moreover, cars are not like mobile phones. Simply relying on hardware stacking and high iteration can't solve most problems. The blind pursuit of cheap will ruin the brand image and reputation, which is counterproductive. Even if Xiaomi is tough enough not to make money, he can "make friends", but also quickly open the market, build a moat, and have a tougher competitor-Tesla.
Tesla is currently a well-deserved all-round fighter in the field of new energy vehicles, ranging from a million Model X to a Model 2 with a price of only 654.38+0.6 million, with a model 3 of about 250,000 in the middle and Cybertruck ready to go, spanning the entire new energy vehicle market segment. If you don't mind, Lei Jun might as well be a shochu hero with Musk in the rocket field. It remains to be seen in which field Xiaomi intends to fight against Tesla. Compared with cars, Xiao Zhi hopes that Xiaomi will enter the real estate market and build the first high-cost apartment for young people at an early date, with 990,000 apartments in the north, Guangzhou, Shenzhen and Central. Ray always cheers.
Question 2: How to build Xiaomi's car? Entering the car-making industry, Xiaomi must first face the transformation of industry logic. Similar to Baidu and Alibaba, Xiaomi is most likely to cross-border cooperation and form an alliance with car-making enterprises, especially traditional car-making enterprises.
"Huawei+Changan, Baidu+Geely, Ali +SAIC, Foxconn+Baiteng, Apple+Kia" are the most active car-making partners at present, all of which are technology enterprises+traditional enterprise models. In June this year, 65438+1October 1 1, Baidu and Geely announced the establishment of an intelligent electric vehicle enterprise with a share ratio of 5 1:49, aiming at the member car market. Recently, the company also established its own brand, and invited Xia, the founder of mobike, as the CEO to launch a brand-new intelligent electric vehicle in nearly three years. Apple, which has deep pockets but has been quietly sneaking in the field of car making for several years, will invest $3.6 billion in Kia Motors of South Korea to jointly produce electric vehicles at its factory in Georgia, USA. Huawei has signed cooperative relations with many car companies such as Chang 'an. Alibaba, SAIC and Zhangjiang Hi-Tech jointly built a smart car.
Xiaomi doesn't need to develop every part of the vehicle from scratch, just need to build the same strategy as Xiaomi's mobile phone, purchase mature hardware from outside, support its own software layer and continue the original blueprint. According to the data of Wisdom Bud, an innovation and intellectual property SAAS service provider, there are currently 834 automobile-related patents of Xiaomi Group, of which more than 96% are invention patents. The fields are concentrated in wireless communication network, digital data processing, digital information transmission, image communication, traffic control system, ranging, navigation and other fields, and there are relatively few patents on auto parts. According to the patent value, the related patent value of Xiaomi Automobile exceeds 65.438+0 billion US dollars, which exceeds the patent value of Weilai Automobile of 65.438+0.864 million US dollars. Apple, Baidu, Tucki and Weilai have all done it, but Xiaomi can't?
Question 3: it's not that it won't be built. Lei Jun once had a famous saying that pigs can fly to the sky at the tuyere. Now Xiaomi is waiting for such a big and strong outlet.
When Xiaomi mobile phone was born, Foxconn, the Apple foundry, landed in China, and a complete mobile phone industry chain was born. Nowadays, Tesla's domestic production and the rapid development of new forces in building cars have also made the entire new energy industry chain expand rapidly. It is reported that the localization rate of Tesla Model 3 parts is very close to 100%. Xiaomi's good cooperation with Qualcomm now also makes it easier for him to get chips. It is reported that more than 6,543.8 billion cars in the world have adopted Qualcomm's automobile products and solutions. Its layout in the fields of telematics, C-V2X, intelligent cockpit digital platform, automatic driving, traffic equipment management and so on has recognized the demand of intelligent electric vehicles. This time, even if you don't see any specific content in the field of automobile intelligence, you can't solve the ultimate proposition that autonomous driving, a new energy vehicle, can't be bypassed; However, close cooperation with Qualcomm can effectively make up for this deficiency and provide strong support for it.
In terms of capital, since last year, the financing of new energy vehicles has become more relaxed and enjoyable than ever before. Evergrande, which didn't sell a single car, once became the car company with the highest valuation, with rising stars Weilai, Tucki and ideal hitting new highs. Even if Xiaomi is only 55.9 billion on the books now, financing should not be difficult. The rumor that "Xiaomi is determined to build a car" does not rule out the reaction of testing more than 300 million rice noodles. "Manager Lei, the money and keyboard are ready, just waiting for you to take off." Written at the end: "The transformation of the automobile industry has opened the time window for the adjustment of the automobile industry chain and the expansion of the ecological circle. The new track has been built and the new marathon has begun. " On February 20th, Li Shufu said in an internal speech of Geely Group. "The traditional automobile industry chain is an industrial chain with electromechanical integration as the core, and the new automobile industry chain is an ecological industry chain formed by information and communication technology and electromechanical integration. In this sense, car companies are transforming into software companies. " Li Shufu's words are not only the end of the old era, but also the declaration of the new era. It's not bad to borrow Xiaomi's entry.