DQ ice cream belongs to high-end ice cream, slightly inferior to Haagen-Dazs. They are all soft ice creams, which have the reputation of pouring cups without spilling them after being stirred evenly. DQ's ice cream products are extremely rich, with 28 varieties in 5 categories. The most representative product series is Blizzard, which was born in 1985. In the first year, the global sales volume exceeded 654.38+75 million cups. It is a mixture of ice cream and various nuts, biscuits, jam or fruit particles. Consumers can add ingredients according to their own preferences. The optional ingredients are very rich, including dozens of waffles, honey red beans, Oreos, brownies, caramel sauce and so on. This series of coupons has been sold in Tmall flagship store.
JD.COM's DQ flagship store sells fewer products, only 90g and 400g cups. The main flavors are Madagascar vanilla, Belgian chocolate, Japanese Uji matcha and so on. And each flavor is rich in ingredients. For example, vanilla ice cream uses Madagascar vanilla beans, which are soft in taste, and the flavor is richer by adding large crispy cookie particles.