In the new century, women's independence in China ranks first in the world, and there are many "iron ladies" like Dong Mingzhu, chairman of Gree, and Yang Huiyan, chairman of Country Garden in the business circles. The saying that women are not as good as men is no longer groundless. The story of Chen Xiaoying, the founder of Shentong Express-Although she sold Shentong to Ma Yun at a price of 14.6 billion yuan, she returned to her hometown with tens of dollars of umbrellas and earned tens of billions of yuan.
There is never despair, but opportunities need to be discovered.
In the 197s, Chen Xiaoying was born into a working family in Hangzhou, Zhejiang Province. Although his family was not rich, it was enough to meet food and clothing. Until one day, Chen Xiaoying, a junior high school student, was told that his father was unfortunately suffering from cancer, and it was still terminal. The news broke the family's complete happiness, and the whole family immediately fell into a dilemma. The family that lost its pillar didn't know how to survive.
Although Chen Xiaoying is still in junior high school, it is impossible for her mother to support two mouths. At that time, Chen Xiaoying thought that he was studying to earn money for work. Now his family is short of money, so he simply dropped out of school to work, so that the family can earn more. In this way, Chen Xiaoying changed from a junior high school student to a female worker in a printing and dyeing factory.
Although Chen Xiaoying is very young, she is very clever, and she will always be the one who works the hardest and learns the fastest. I have never complained that I have too much work, and I am too young to accept anything. She also said that now is the best choice, and I should learn to be happy with everything and know how to be content.
Time flies. The girl who was 14 or 15 years old soon became an adult. These years in the printing and dyeing factory not only helped her learn a skill, subsidized her family, but also honed her character. It is precisely because of her personality that she soon attracted the attention of Nie Tengfei, a worker in the printing and dyeing factory. The two people who lived together day and night soon fell in love and got married.
In the 199s, China's economic development was very fast, and the orders for import and export trade were endless, because the express logistics industry at that time was not very sound, and only China Post could undertake this work. It was very troublesome for a company to accept express delivery from all over the country. Nie Tengfei and Chen Xiaoying discovered this business opportunity, so they resigned from the printing and dyeing factory and founded their own company-Shentong Express.
They have been in the printing and dyeing factory for many years, and they have naturally cultivated a tacit understanding. In addition, they are not tired of working together, and their Shentong Express Company quickly earned the first bucket of gold. Although it is a newly established private express delivery enterprise, Shentong Express has become a leading enterprise in the express delivery industry in a short time because of the market demand for express delivery companies.
Maybe it's nature. Nie Tengfei died in a car accident. Just when Chen Xiaoying had not yet reacted from this natural disaster, it was a man-made disaster-first, the original financial director of Shentong suddenly resigned and her husband set up "Yuantong Express"; Then the former partner ran away with a bunch of business managers and set up the "ZTO Express".
Even Tengyun Nie, Nie Tengfei's own younger brother, was not grieved at all because of his brother's death. Instead, he felt that it was "like God's help" and took advantage of the crisis to poach a group of talents from his brother's sister-in-law's company and set up Yunda Express. Although Chen Xiaoying is a woman, she is definitely not a weak person-when her husband and herself are separated by Yin and Yang, and everyone's betrayal follows, she chose to rebuild the company of herself and her late husband.
Chen Xiaoying thought of his own brother Chen Dejun, and they vowed to rebuild the brilliance of Shentong. Drawing on the experience of express delivery companies all over the world, they constantly learn from each other's strong points and understand the national express delivery joining system, and are ready to apply for joining Shentong. The practice of the Chen brothers and sisters quickly opened up the domestic market, covering the whole country, leaving Yuantong, Zhongtong and Yunda far behind.
Good wind will eventually be sent to Qingyun by virtue of its strength.
The "New Express Law" of the country was promulgated in 29, which has made many private express delivery enterprises better protected and have broader development prospects. Also in 29, Ma Yun's Alibaba Tmall Double Eleven Shopping Festival was born in this year, and Chen Xiaoying once again found business opportunities.
Ma Yun has made all-round consideration for his Tmall. Besides products, the most important thing is logistics and transportation. For the public's trust and preference in Tmall's industrial chain, Ma Yun launched the service of "Logistics Tracking" in Alibaba. Chen Xiaoying seized the market for the first time-won the "logistics tracking" service in Tmall Double Eleven Shopping Festival with the low price of 2.7 yuan.
This pricing was not favored by anyone at the beginning, because the lowest price in the express delivery industry was 4 yuan at that time, and Chen Xiaoying just lowered the price to seize the market. This kind of practice is tantamount to "picking up sesame seeds and losing watermelon", and failing to consider the overall situation for a small profit.
Just as many colleagues were drinking tea and preparing to watch Chen Xiaoying lose everything, they were severely slapped by reality-Shentong Express in Chen Xiaoying not only won 4% of the express delivery market in Tmall Double Eleven Shopping Festival, but also advanced into the top three in China, and won the favor and first choice of many customers because of its cheap price and fast and efficient service attitude.
three years later, shentong express has reappeared the scenery of that year and is thriving under the management of Chen Xiaoying. When Chen Xiaoying was dealing with Xi Chunyang, the chairman of Tiantian Express, he successfully achieved a double harvest in his love career-Chen Xiaoying and Xi Chunyang hit it off at once, and found a shadow of Nie Tengfei in him, and soon turned his yearning for his dead husband into his love for Xi Chunyang, and the two married again, and Chen Xiaoying won 6% of the shares of Tiantian Express.
Retirement after success, hidden in the city, not trapped by fame and fortune
By the end of 216, Chen Xiaoying's worth had reached more than 13 billion yuan, becoming one of the top 1 richest women in China. Just when everyone thought that Chen Xiaoying would make Shentong Holdings stronger and bigger, Chen Xiaoying once again unexpectedly made an amazing move-selling 14.6% shares of Shentong at a price of 4.66 billion yuan and selling 31.35% shares to Ma Yun at a price of 9.982 billion yuan.
ma yun bought shares in shentong from Chen Xiaoying twice, which cost 14.6 billion yuan. Ma Yun became the largest shareholder of Shentong, but Chen Xiaoying returned home with his own cash of 14.6 billion yuan. Ma Yun gained status, but Chen Xiaoying gained freedom and happiness. She didn't choose to use this huge sum of 14.6 billion yuan as the capital for the rest of her life, but "re-started her business".
This time, she chose not anything new, but our daily necessities-umbrellas. It's just that Chen Xiaoying has made innovations on the basis of the current umbrella-it's small and convenient to carry, the umbrella surface dries as soon as it is thrown, and it can reflect light at night, and a flashlight is added at the handle of the umbrella to facilitate lighting at night. Such a multifunctional umbrella won the favor of the public as soon as it went on the market.
Although this patent is unique, Chen Xiaoying chose small profits but quick turnover instead of sitting on the ground, creating a wide consumer market, and every household preferred this umbrella with many functions and a price of only tens of yuan. And Chen Xiaoying earned tens of billions of dollars because of his businessman's conscience. In the Hurun Rich List in 22, Chen Xiaoying, who has abdicated, ranks 6th in the list of rich women.
The chairman of Shentong Express Company has become Chen Xiaoying's brother Chen Dejun, and still plays a decisive role in China's express delivery industry. Chen Xiaoying devoted her tens of billions to charity, helped poor families, built roads for her hometown, and donated tens of millions of education funds for Zhejiang University. Chen Xiaoying's road to business may have come to an end, but her road to charity has just begun.
A working girl in a printing and dyeing factory who lost her father in her early years was isolated and helpless, and then she got back on her feet. At last, when her love career was fruitful, she chose to retire and join in charity. Chen Xiaoying's life is inspirational and rational, which is worth learning by all.