Representative model
Sony: DVD803E, DCR-DVD805E, PC 1000E, HC85E.
Samsung: VP-M2 100s (1g), D6550i, D6050Si.
Others: JVC MG60AC, JVC Everio MC200, Panasonic GS258GK.
Panasonic GS400(GS408GK), Canon MVX35i
DVD digital camera market will set off a climax
After several years of development, DVD digital cameras have passed the initial market cultivation period. In 2005, DVD digital camera made unprecedented development under the strong promotion of Sony. It should be said that Sony has contributed a lot!
Anyone who knows about DVD digital cameras knows that DVD digital cameras were first developed and put into the market by Hitachi, but due to the influence of market brands, Hitachi's DVD digital cameras have not been developed. In the past two years, with the participation of Panasonic and Sony, especially the vigorous promotion of Sony, DVD digital cameras have finally become the backbone of the market and the best candidate to replace tape DV! With its own brand advantages and R&D strength, Sony has gradually introduced DVD digital camera products with "Sony characteristics", especially in 2005, which covered different grades of high school, middle school and low school, making the DVD digital camera market reach unprecedented prosperity. People have fully realized this kind of digital camera using optical disc as storage medium. According to relevant statistics, the market share of DVD digital cameras has reached about 15% in 2005, and it has completely taken the initiative in the competition with new media such as hard disk and SD card.
At present, in addition to Hitachi, Sony and Panasonic, Samsung and Canon have also launched their own products. It can be predicted that the competition in the DVD digital camera market will be more intense in 2006, and various new products will probably appear in the China market, and the prices are expected to be further "close to the people"!
Second, civilian-grade HDV will be rapidly popularized.
High-definition digital camera is an inevitable trend in the future market, and it is only a matter of time before DV is upgraded to HDV. On September 3, 2003, Sony, Canon, Sharp and JVC jointly announced the HDV standard, and HDV began to formally enter people's field of vision. The concept of HDV standard is to develop a portable camera for home use, which can record high-quality and high-definition images conveniently. HDV standard can be used as a recording medium together with existing DV tapes. In this way, by using the digital portable camera, the development cost can be reduced and the development efficiency can be improved. High-definition digital video camera can ensure the "original flavor" when playing video without degrading the image quality. According to this standard, high-definition pictures can be recorded on commonly used DV tapes with good sound quality.
Soon on September 7th, 2004, Sony released the high-definition digital camera HDR-FX 1E, which is the world's first civil high-definition camera (conforming to the standard of HDV 10 (information price audit) 80i), and the image is clearer and more stereoscopic. In August 2005, Sony released HDV-HDR-HC 1e, which is closer to mass consumers. This HDV is smaller because of the new CMOS sensor, which is very suitable for ordinary consumers and the price is more approachable. At present, it can be obtained as long as 13500 yuan. Hd+compact size+professional appearance, HDR-HC 1E is favored by consumers. Therefore, HDV will become the mainstream digital camera in the future HD era.
Sony's HC 1E is the lightest, smallest and lowest-priced HD DV at present, which is clearer than any quasi-professional 3CCD SD digital camera and has better shooting effect.
High definition is the inevitable trend of future development. Whoever has mastered the core technology of HD and is at the forefront of the industry may take the lead in the future competition. At present, Sony has led the high-definition trend, and other manufacturers will follow suit in the future. Obviously, if they don't follow up, they will be pulled further and further by Sony, and the market will wait for no one! Therefore, we think it is very likely that more manufacturers will enter the HDV market in 2006, and the price will be further reduced. In 2006, HDV may also quickly enter ordinary families!
Third, Sony will continue to lead the high-end market.
In this year's high-end DV market, Sony's DCR-HC90E and DCR-DVD803E are very popular with consumers, and with DCR-PC 1000E and HDR-HC 1E, Sony has occupied a dominant position in the high-end market. In 2006, I believe Sony will continue to lead the high-end market.
Among them, DCR-DVD803E takes the lead in reaching 3 million pixels in DVD digital cameras, and provides dolby digital 5. 1 channel recording function. This unique technology, combined with the built-in 4-channel stereo microphone, allows users to directly shoot 5. 1 channel DVD and enjoy the sound effects of home theater. DCR-DVD803E is compatible with dual DVD system (DVD-R/-RW/+RW). Users can play back images at any time through a DVD player, or burn and copy CDs through a computer. In addition, movies shot by the newly added DVD+RW system can be played directly with DVD player without ending the writing operation. DCR-DVD803E also uses 16:9 ultra-wide LCD screen.
4. Mid-range DV models will still be the focus of market competition.
If Sony stands out in the high-end market and other manufacturers can't compete with Sony, the competition in the mid-end market will be much more intense, and almost all manufacturers will step down and compete in the mid-end market.
In the past 2005, the price range of mid-range digital cameras has dropped to about 5000 yuan, which is obviously lower than the price range of 7000-8000 yuan in previous years, and this trend will be more obvious in 2006. For example, the performance of Canon's megapixel model is still very good. MVX330i is equipped with CCD image sensors with 1/4.5 inches and 1.33 million pixels. The highest resolution of static images reaches 1280×960 pixels, which can obtain higher quality images. If it was the year before last, the model of this configuration would cost about 7000 yuan, but this year. In addition, there is an obvious change in the market, that is, DVD digital cameras have become more competitive in this respect. Sony's DCR-DVD602E and DCR-DVD653E are equipped with high-quality "Zeiss" Vario-Tessar lenses, with 20x optical zoom, 2.5-inch mixed LCD screen and compatibility with dual DVD formats (DVD-R/-RW/+RW). Among them, movies shot by the newly added DVD+RW system can be played directly by DVD player without ending the writing operation.
Due to the improvement of people's living standards and the falling price of digital cameras, more consumers are no longer satisfied with the shooting effect of entry-level low-end digital cameras, and turn their attention to the mid-range models with better shooting effect. Major manufacturers generally apply the latest technology to mid-range models, which makes the competition in the mid-range digital camera market more and more fierce. Everyone is fighting for technology, strength and service, and the mid-end market will be more intense in 2006!
The market price of entry-level DV is expected to further bottom out.
Like mobile phones, digital cameras, MP3 and other products, the price of DV entry-level products will be further reduced, which is another irresistible trend. Judging from the original high price of entry-level products, there are no products below 4000. By the end of 2005, the lowest price of entry-level products has dropped to about 2500, which is almost a step-by-step decline every year, which makes entry-level consumers excited! Looking back at the entry-level models listed the year before last, their prices are generally around 3500 yuan, such as Sony HC 15E and Panasonic GS 1 1. The price of entry-level models listed last year is generally around 3 100 yuan, such as Sony HC2 1E and JVCD270.
It can be predicted that the price of entry-level digital cameras will be further lowered in 2006, and the listing price of a considerable number of models will be below 3,000 yuan. At the end of the year, there will not be only 1-2 models with a price of about 2,500 yuan, and low-priced DVs will blossom everywhere and truly enter the homes of ordinary people!
Sixth, the price of DV accessories will also usher in a downward trend.
If you look carefully, it is not difficult to find that with the gradual downward adjustment of the price of digital cameras, the price of accessories has also decreased compared with the past, and the price of accessories has gradually entered a reasonable track. In this regard, domestic brands play a great role. With the gradual opening up and development of the market, a large number of domestic DV accessories are listed, which makes the price of original accessories of international brands drop to a certain extent. We can predict that the price of digital camera accessories will drop further in 2006, and consumers will get more benefits due to market competition.
In addition to the above trends, the mainstream pixels in the market will be further improved and the size will be further reduced in 2006. 16: 9 widescreen mode will be more widely used, manufacturers will pay more attention to anti-shake technology, the application of CMOS technology will inevitably extend from high-end to high-end machines, and new hard disk and SD card media products will also develop to a certain extent. After 2005, what expectations will the digital camera market in 2006 bring us? Let's wait and see!
Market pioneer-Hitachi
Hitachi, as the earliest manufacturer of DVD digital cameras, once caused a strong response in the market when it just introduced new products. However, because the market soil of DVD digital cameras at that time was not as fertile as it is now, the market temperature plummeted rapidly. Of course, the success of DVD digital cameras today is inseparable from Hitachi's eating crabs.
Its products mainly have the following characteristics: First, DVD-RAM can be used. If you use a double-sided DVD-RAM disc, you can record video files as long as 120 minutes in "standard" mode, which can be said to be the biggest feature of Hitachi! However, the compatibility of DVD-RAM is poor, so it can't be recognized on most computer optical drives. Second, in order to simplify the operation process, Hitachi specially designed a "one-button" operation mode to let beginners quickly master how to operate advanced DVD digital cameras; Thirdly, Hitachi's unique CD navigation function can easily help operators to add titles or special video effects to recorded moving images or still images. Using CD navigation, you can arrange the playback order and edit multiple images for continuous playback; Fourth, Hitachi's new products this year also adopted the latest "Hatachi image Engine" technology, which reduced the noise of the machine by nearly 20% and extended the battery life by 20%, making it by going up one flight of stairs in portability and durability.
Leading the profession in an all-round way-Sony
Although Sony is not the first digital giant to launch a DVD digital camera, objectively speaking, Sony has contributed to the vigorous development of DVD digital cameras today! Sony vigorously promoted DVD digital cameras this year, making it a new force threatening the dominance of tape DV. Judging from the characteristics of products, it is inevitable that DVD digital cameras will replace traditional tape DV.
In terms of product performance, Sony relies on its strong technical strength in the field of digital cameras to integrate some of its own technologies into DVD digital cameras, making it catch up and lead in the DVD digital camera market. At present, Sony has a market share of over 95% in the DVD digital camera market.
The main features of Sony DVD digital camera products are as follows: 1. User-friendly function: it has the function of displaying the remaining battery power, allowing users to accurately grasp the remaining battery power, and the remaining battery power will be prompted to users in minutes; It also has Sony's patented infrared night shooting function, which can shoot dynamic images in all-black environment; Second, high quality: this year's brand-new DCR-DVD803E is the world's first 3-megapixel DVD digital camera, which allows you to record high-quality still digital photos directly on the CD. 3. Convenience: the product is compatible with the dual DVD system (DVD-R/-RW/+RW), users can play back images at any time through the DVD player, or burn and copy discs through the computer, and movies shot in DVD+RW format can be played directly through the DVD player without ending writing; At present, only Sony supports these three formats, like Canon only supports two formats (DVD-R/-RW). Fourth, the sound quality is outstanding: Sony DCR-DVD803E is built with the newly developed dolby digital 5. 1 channel production technology, thus producing a rich and full dolby digital 5. 1 channel surround sound home theater effect; 5. Large screen and convenient sharing: Sony's DVD digital camera uses new technologies such as 2.7-inch 16:9 widescreen LCD screen, touch LCD screen and simple shooting function, which can provide simpler control functions and allow users to easily capture wonderful moments. Sixth, the product line is rich: Sony has the most abundant products, covering the high, medium and low-end markets in an all-round way. The entry-level DCR-DVD602E is less than 5000 yuan, which is very competitive.
In the middle of the rules-Panasonic
Panasonic's DVD digital camera is the result of cooperation with Hitachi. From the performance characteristics, it is very similar to Hitachi's products, and the products are quite satisfactory. However, with Panasonic's position in the field of traditional digital cameras, its DVD digital camera products have been selling well for some time, especially the M30 in 2003, and the sales situation is still very good. However, Panasonic seems to be weak. Because last year's two low-end DVD digital cameras VDR-M50 and VDR-M70 were widely sold in China, the products exhibited at CES2005 have not appeared in China. Because Panasonic's DVD digital camera products are not combined with their own characteristics, I won't go into details here. Its performance characteristics are basically consistent with Hitachi's and can be used for reference.
Market follower-Canon
Canon followed suit and introduced two DVD digital cameras. Canon's DVD digital camera DC 10 (information price review) /DC20 (information price review) is the smallest at present, which is the biggest feature of Canon's DVD digital camera. Of course, the shooting time of the battery is sacrificed, and the battery is installed under the LCD screen. Due to the space limitation, only one kind of battery with capacity and volume can be used, and no battery with higher capacity can be bought in the market. It brings inconvenience to customers who need to shoot for a long time In the DVD system, only two formats -R/-RW are compatible, and the discs in both formats are sealed. Moreover, the Canon DVD camera can only be closed when it is connected to the power adapter, which causes some inconvenience to the user after shooting the disc. Because Canon's DVD camera is a key operating system, the machine is covered with many keys except the LCD screen, which is more complicated to use, while Sony's DVD camera uses a touch LCD screen, and all menu operations can be realized by touching the LCD screen, which is more convenient and simple to operate.
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Choose for yourself.