As the WeChat public account provides a very good channel for brand operations, users can use it to better interact with users and push content. How to make your public account more popular among users and generate dependence on its use requires not only the infection of the brand's own high-quality content, but also a good mentality and perseverance. On the premise of being committed to serving users, it becomes a part of the users. habits, thereby marketing more value. So how to promote WeChat public accounts? Guest introduction: Li Jun has eight years of Internet experience and is now the founder of "Amber Interactive", the largest Weibo/WeChat marketing professional organization in Southwest China. He is also a columnist for Sales and Marketing, iResearch, etc., and his book " Triggering Orders: E-commerce Weibo Marketing Practical Files"; Amber Interactive Social Marketing Service Agency's corporate Weibo monitoring product Micro Radar and WeChat public account tool Amber WeChat platform serve traditional enterprises. Service objects: Eren Eben, Guosetianxiang, Liaoji Bangbang Chicken and other traditional enterprises. The following are some wonderful Q&A: Li Jun: The operational level is actually composed of several key points: 1. Content; 2. Promotion; 3. Customer service; 4. Technical system; the links related to locality and non-locality are "content" and "promotion" . It’s not complicated to say. Your content may have to take into account the characteristics of many Sichuan people. Of course, your promotion requires some local resources (such as your local store or a local Weibo account). Li Jun: I don’t agree with start-up small, medium and micro enterprises to use WeChat. WeChat itself has a higher starting point than Weibo. The most important thing is that the needs of small, medium and micro enterprises cannot be solved by WeChat. WeChat is more suitable for customer service and secondary marketing. What small, medium and micro enterprises actually need more often is visibility and direct sales. If they want to achieve this need, it would be better to rely on Weibo. Li Jun: The core of the promotion problem is three aspects: on the one hand, how to convert your own users; on the other hand, how to conduct ground activities; on the other hand, how to do Weibo promotion. 1. In terms of self-owned users, it depends on how many resources you have, such as your official WeChat account, your offline stores/POP/DM, etc. 2. Ground activities: Here is the simplest and most practical way: add WeChat to get discounts. It seems simple, but it is by far the most effective way. 3. As for Weibo promotion, the current stage is very similar to the early days of Weibo. It depends on how you do some attractive activities and carry out corresponding localized promotion on Weibo.