Introduction Beauty-loving women who know about cosmetics know that many skin care and beauty product advertisements are exaggerated and untrue. We expect to achieve the effects advertised, so it is easy to be attracted by exaggerated claims and fall into the trap of advertisers. The following is skin care
Beauty-loving women who know about cosmetics know that many skin care and beauty product advertisements are exaggerated and untrue. We expect to achieve the effects advertised, so it is easy to be attracted by exaggerated claims and fall into the trap of advertisers. Below are some of the most common examples used by skin care and cosmetics manufacturers to attract consumers.
1. Obvious skin tightening and experiments have proven that this is the one that claims to reduce fine lines, tighten the skin, make pores look smaller, and improve skin quality within thirty days. Product advertisements for uniform color and more elasticity. First of all, this product is just an SPF12 foundation, which is not enough to prevent sun damage (the American Academy of Dermatology believes that an SPF factor of 15 or above can provide sufficient sun protection for the skin), so the claim of reducing fine lines is not true, but Their experiment did not explain in which aspect the skin was improved, nor did they mention the results compared with other products. It was also not stated who was responsible for evaluating the degree of skin improvement. It was obvious that this experiment was the packaging of the product. 2. What seems to disappear comes back again! There are currently no products to eliminate dark circles and eye bags, but dry skin will make them look more obvious. As long as you use moisturizer around the eyes, the dark circles and eye bags can seem to be reduced. . Another cause of dark circles is the rich blood circulation under the thin skin around the eyes. This situation cannot be improved by any product. 3. Is anti-aging real? A plastic surgeon told me that if the anti-aging products on the market are really effective, wouldn’t I be unemployed? In addition to constantly asking doctors to use medical methods when I was young, Apart from elimination, there is no way to have a long-term effect on anti-aging. Women have never been able to resist anti-aging products, but the most important thing about anti-aging is often not achieved. Even if they start using it now, they cannot recover from the time since. The damage caused by the sun since I was a baby is the reason why I became a plastic surgeon, and the job of plastic surgeons will never disappear. There are thousands of products on the market that claim to remove wrinkles and fight aging. They contain all kinds of messy ingredients and formulas, and these products are not homogeneous in any way. Among these products, some do make the skin look better. , but no one is any less free from using these products.
4. Micro-locking skin gel─Rebuild the skin’s true color “Micro-locking” is a very creative phrase, and it sounds like this product The effect will be locked on the required parts. If it is around the eyes, it will only work around the eyes and will not have any impact on other skin. In this advertisement, it does not explain what "micro-locking" means, so the manufacturer You can use it to represent any wild concept. 5. Advanced patented technology Patent refers to the right to manufacture certain ingredients or formulas, or the right to use existing ingredients or formulas in certain specific situations. Patents do not represent effects. Cosmetic companies can also apply for terrible products. Patents, most cosmetics companies have thousands of patents, and patented products may not necessarily be the most advanced. 6. The advertising slogan of deep cleansing has always puzzled me. How deep is the so-called deep cleansing? If this product can achieve "very deep" cleansing and remove all blackheads and acne, it will also cause skin injury and bleeding. . In this case, "deep cleansing" should refer to "thorough cleansing," which should be a good product, but cosmetics companies are feeding the misconception that "deep cleansing" can clear up acne. There are many ways to dissolve blackheads, but this "deep cleanse" is not one of them.
7. What does it mean to use today and become younger tomorrow? Consumers may think that they can see a younger version of themselves tomorrow, but what this sentence hopes for is subjective to consumers. I thought I was getting younger.
What does it mean to become younger tomorrow? Consumers may think that they can see themselves become younger tomorrow? Now everyone knows that free radicals are harmful to the skin, but few people know what free radicals are and why they are harmful to the skin. Here we first understand that skin care products are things that are used on the surface of the skin. We still have no way of knowing these. Whether skin care products can remove free radicals and reduce wrinkles, we don’t know how many anti-free radical ingredients are needed and how long the effects will last. In theory, antioxidants are ingredients that scavenge free radicals, but exaggerating their effectiveness is more marketing ploy than fact. 8. Eye cream suitable for the delicate skin around the eyes. This advertisement implies that the eye cream is only suitable for use around the eyes. Another implication is that consumers must buy another bottle of face cream. In fact, the ingredients of eye cream and face cream are almost exactly the same. There is no need to buy horribly expensive eye cream, and it makes no sense that eye cream cannot be used on skin other than the eyes. Only the skin around the eyes is much drier than other skin on the face, so you need to use a more moisturizing eye cream.
9. Soon, the facial wrinkles will look improved. The improvement in the advertisement is completely different from what you imagined. Dry skin will have some small lines on the appearance. Use moisturizer. Skin can definitely look smoother after drying, but the effect is gone by the next day, so letting skin dry without using moisturizer will quickly return wrinkles. Moisturizing doesn't save us from wrinkles, it just makes them less obvious. , why don’t the advertisements directly say that wrinkles can be removed, but instead say that wrinkles look improved? Any moisturizing product can make such exaggerated advertisements. 10. Promote skin blood circulation. Wiping any product on the skin can promote blood circulation. Promoting blood circulation is not the product itself, but the action of rubbing your fingers on the skin. To promote skin blood circulation, just do a skin massage. That’s it. 11. Night Repair There is a night cream that claims to promote skin regeneration and repair the damage caused to the skin during the day. In fact, just applying any kind of moisturizer can make the skin smoother and look healthier, but the effects are temporary. Yes, if you could change the way cells regenerate, there would be no wrinkles, no sun damage and no skin cancer.
12. Remove skin aging factors and promote natural skin repair
It sounds very attractive, but the only special thing about this product is that it contains sunscreen. Sunscreen is indeed helpful for the skin, but There is no way to achieve the wrinkle-removing effect claimed in the advertisement. Unfortunately, this product is not a good sunscreen. They only contain ingredients that protect against UVB and not UVA, which is the ultraviolet ray that causes skin cancer and aging.
Sun damage is the same as other injuries. If the skin is not continuously damaged, the skin will start its own repair function. If the product does not contain Avobenzone, titanium dioxide or zinc oxide, this product cannot Products that protect against UVA must contain these ingredients to avoid sustained damage.
Speaking of promoting skin repair, this is an interesting advertising gimmick. Any moisturizer can protect the skin and promote skin repair, but do other products help the skin through other mechanisms? The repair method still needs to be confirmed experimentally, and the current research reports claiming that it can remove wrinkles all come from cosmetic manufacturers.
13. The floating thigh meat (cellulite) seems to have almost disappeared
In addition to looking almost there, this sentence does not guarantee that the use of the product will actually have any effect. Floating flesh (cellulite) cannot be eliminated with external products. If such products are effective, then female friends do not need to diet. As long as they use such products, they can also remove fat from other parts of the body. There will be no obese women in the world. , if fat can be removed through external products, it will cause great harm to health.
14. Plant ingredients that soothe the skin
Some plant ingredients can soothe the skin, such as green tea, kola tree extract, willow leaf, chamomile, licorice root, burdock, etc., but There are also many plant ingredients that can irritate the skin or clog pores, such as lemon, strawberry, lavender oil, jojoba, etc. I know of countless products that claim to soothe the skin but contain harmful substances.
15. Nourishing microbeads release vitamins and minerals. We have no way to nourish the skin from the surface of the skin. If we want to nourish the skin, the vitamins and minerals must be taken in by mouth, digested, combined with other nutrients, and finally converted into the skin. With the form that the body can utilize. Some vitamins have antioxidant functions, but the antioxidant function is not unique to these vitamins. "Microbeads" sound like a special drug delivery system that can deliver vitamins and minerals into the skin, but in fact It's just a drop of water on it. 16. Combined with the skin to reduce water loss. Do you know what ingredients this product combines with the skin? In fact, it is hair styling agent, which is a plastic-like substance that forms a thin film on the surface of the skin to reduce water loss. Recently, the ingredients of hair styling agents have appeared in many skin care products. This is a good way to moisturize the skin.
17. Penetrates the surface layer of the skin and uses the balloon effect to push the skin up from the lower layer, thereby reducing wrinkles. I spent a lot of time interpreting this sentence and reading this product. After checking the ingredients, I found that the only effect of this product is to irritate the skin and make the skin swollen, and the swelling of the skin can temporarily reduce wrinkles. Of course, the advertisement does not mention the dermatologist’s warning about sexual products, * ** Sexual products can damage the skin and ultimately make wrinkles worse. Ironically, many products claim to reduce wrinkles, but after long-term use, wrinkles become more obvious. 18. Grease is one of the components of skin that is most similar to human skin. It can be divided into two parts. One part comes from sebaceous glands, and the other part exists between skin cells. Use products similar to skin oil. It's great for the skin, but other ingredients including glycerin, cholesterol, hyaluronic acid and ceramides also have this effect, and almost every moisturizing product is made up of varying proportions of these ingredients. 19. The study results show that this cream can improve the surface of the skin. This is another study that does not specify who is responsible for the testing. Cosmetic companies always quote their own research results. These research results are never published in scientific journals and have not been independently studied. It has been confirmed by the author, so don’t take cosmetics advertisements seriously.
20. Fine lines disappeared. The so-called fine lines in advertisements generally refer to temporary lines caused by dry skin, not fine lines caused by sun damage. Regarding small fine lines, Cosmetic advertisements do not involve fraud. These small fine lines caused by dry skin will disappear as soon as you use moisturizer. However, these small fine lines are not the permanent wrinkles that consumers are most eager to remove, such as laugh lines, forehead lines and frown lines. Expressive wrinkles cannot be removed with moisturizer, so fine lines will mislead the public because they do not refer to the wrinkles that everyone is most concerned about. 21. Mild and suitable for sensitive skin
Products claimed to be “mild” often contain ingredients that are harmful to skin. There is still no “mild” standard. If you don’t read the ingredient label, you may buy something that is not suitable for your skin. Mild and not suitable for sensitive skin products. 22. Independent test report shows: It can reduce wrinkles by 45% and make the skin fine and firm. I called the manufacturer of this product and asked if they could give me this independent test report, but they said This is a trade secret and cannot be leaked out. If it is really confidential, why bother citing these test reports? Real independent test reports will be open to the public just like scientific research.
23. Promote the skin’s ability to rejuvenate itself
If we don’t bask in the sun, smoke, or damage our skin, our skin can rejuvenate itself to a certain extent. If the skin is continuously damaged, the skin will lose the opportunity to regain its youth. What is ridiculous is that this product does not contain sunscreen ingredients, nor does it have the effect of smoking and other harmful substances that can cause skin aging. 24. Penetrate deep into the skin. "Penetrate" is also a sensational and imprecise word. As long as the molecules of any ingredient are small enough, it can penetrate the skin. However, the molecular weight of cosmetic ingredients is too large and there is no way to penetrate the skin.
The term "skin deep" is also a tactic used by cosmetics companies to confuse consumers. In fact, the "skin deep" is still very shallow, so when a product can penetrate into the "skin deep", it is only in the skin. . 25. Contains cell proteins that nourish the skin and make it firm and evenly colored. Cell proteins cannot nourish the skin. The protein molecules are too large to penetrate the skin and play their role. Furthermore, nourishing the skin is a complex biological phenomenon and cannot be relied on alone. It can be achieved by transporting thousands of nutrients to the skin through a complex digestive process.