Strategic alliance, strategic alliance

Strategic alliance is a strategic partnership. In the science and technology industry, because R&D and sales development are not only costly, but also time-consuming and risky, and often involve the test of international marketing, international patent rights and other laws and regulations, strategic alliance often becomes a fast and effective way-it can help enterprises enter specific markets, products, scientific and technological fields or make up for their shortcomings in the value chain. Under the challenge of the ever-changing business environment, the characteristics of strategic alliance, such as rapidity, complementarity and multiplier effect, seem to be a good prescription for enterprises to cope with management changes.