Yololand Youle Island was established in April, 20021,focusing on fashion migrant workers who have no leisure and are ashamed of sweet talk. Youledao advocates unbridled and healthy eating. The first product selected the category of cereal breakfast to cut into the food market and launched a series of fast, good and beautiful "Youledao nutritious cereal breakfast cups".
In order to be different from other online celebrity food substitutes in taste and quality, Youledao is inspired by the traditional complementary food formula, and cooperates with the patented Youledao cup body design and clean label formula to convey a fashionable and healthy brand culture to consumers.
In the packaging design, the cereal breakfast cup is made of 100% degradable material.
When you buy it, you can attach seeds and compressed soil at random, and you can plant flowers and plants in the washed cup after drinking it. Adding a touch of green scenery to the workstation is the original intention of the workstation oasis plan. Simon told 36Kr that the team often received "fresh" and "creative" feedback from consumers because of the concept of seed blind box.
At the marketing level, the team launched the "yolo-to-Office" activity, that is, the "Office Meal Plan" to deliver breakfast to 100 companies for free, reaching users accurately.