In 2003, 361 (Fujian) Sporting Goods Co., Ltd. was established to inherit the fruitful achievements of Buick (Fujian) Shoes Co., Ltd. in the past ten years. 361 summarized the original achievements into a higher starting point.
Address: 361 Building, High-tech Park, Huli District, Xiamen City, Fujian Province (Building 1, southeast of the intersection of County Huang Road and Anling Road)
In order to compete To gain an advantage in the fierce sportswear market, brand publicity and promotion are crucial. As a mass market brand, 361° targets people aged between 18 and 30 years old. During the period under review, the Group continued to adopt a three-pronged strategy for brand promotion and marketing. This strategy includes sponsoring major sporting events, developing strategic partnerships with major state-owned media, and hiring well-known athletes as spokespersons for the Group's products.
To improve or enhance products in terms of functionality, comfort, and design, as of June 30, 2013, the Group jointly obtained 12 patents, including Engulf technology and lockArch technology. and Windproof technology.