Dear Mr. He:
Hello! I formally ask you to resign.
It's been one year since I came to the company in xx last year. During this year's work, I had both hardships and sweetness after success. I have deeply recognized the equal interpersonal relationship and enlightened work style of the company and had a pleasant time.
I have been planning and executing public relations activities since graduation, and I feel that my work has always been in a relatively narrow field, and I prefer to engage in relatively macro marketing and advertising activities, but I also deeply feel my lack of relevant knowledge in my work. After thinking, I decided to continue studying to strengthen my theoretical level and practical ability.
So for some time, I have been preparing for the entrance examination for graduate students. I also hope that I can take this as a breakthrough point to continue my study in depth and systematically, and it has also been recognized by my friends and family. At the same time, some friends also put forward their suggestions: I should prepare for review with peace of mind. I'm not young. If I don't pass the exam this year, it will take a lot of time and energy to take the exam for another year, and I will also face a gloomy employment prospect after graduation. The company's business is not very busy now, and there is not much work I can do. After a period of consideration, I decided to quit my job and go home to prepare for the postgraduate entrance examination seriously, which can reduce some burdens for the company, and at the same time, for me, I won the last review time and tried my best to be admitted this year.
here, I thank the company for providing me with nine months of study and growth, and thank you and other colleagues for bringing me happy work and study time. Under your guidance, I have also learned a lot about graphic design, and at the same time, I have greatly improved my writing of graphic advertising. I would like to express my heartfelt thanks here. At the same time, I am very reluctant to part with this young team. If the company still needs me after the exam, I will join the team again without hesitation.
Finally, I am deeply sorry for the inconvenience caused by my resignation. Please understand my situation and thank you again.
Here's to
Salute
XXX
XX month XX day PR activity planning article 2
diao card washing powder is a brand product of Ainagong Group in Lishui City, Zhejiang Province. Nais Group was founded in 1968, formerly known as the local state-owned "Lishui May 7th Chemical Plant", and was transformed into a joint-stock company at the end of 1993, which is the largest production base of washing products in the world. Nais Group has an annual output of 1 million tons of washing powder, 3, tons of detergent and 28, tons of scented soap. At the end of 2**7 years, Naes dominated the domestic washing powder market.
in order to repay the constant support and trust of families in our company, on the occasion of Mother's Day, our company is prepared to hold this large-scale Mother's Day event in the squares of various cities on the day of Mother's Day in line with the business philosophy of "only improving your quality of life".
Text
Activity objective:
Let the society know more about diao card washing powder's product positioning and recognize diao card washing powder's business philosophy of "only improving your quality of life".
The market is targeted at housewives and young people who are gradually becoming self-reliant, such as residents and migrant workers.
Activity mode:
Call for papers, selection and on-site activities.
Time and place arrangement:
It will be held simultaneously in Beijing, Shanghai, Guangzhou, Wuhan and Qingdao on May 1th, February * * 9. (The following planning takes Wuhan as an example)
The Wuhan area is scheduled to be on the stage on the first floor of Xu Dong Xiaopinmao Commercial Plaza.
Activity content:
(1) Advertise the diao card washing powder Cup-"My Mother's Story" essay contest in local newspapers and magazines one month in advance (April 1th), and invite senior high school students to open the essay, invite relevant experts as judges, and select 5 first prizes, 25 second prizes and 5 third prizes, * * *.
The first prize winner will reward a five-day trip to Hainan Island with a "harmonious family";
the second prize winner will be awarded a digital learning machine;
the third prize winner will be awarded an advanced MP3;
the lucky one can get a VIP discount card with half price for 2 bags of carved household washing powder.
(The lucky ones randomly selected 1 contributors)
(2) Mother's Day activities on May 1th:
Set up a temporary stage in Xu Dong Xiaopinmao Commercial Center Square, and hold the Mother's Day activities of "Special Envoy from diao card washing powder-Love May, Thanksgiving for Motherly Love" at 3pm on the afternoon of Mother's Day (because most people's holidays are an afternoon).
Activity flow:
Before 2: 3, all the participants finished dressing up and the guests began to take their seats.
from 3: to 3: 15, the dance begins and the guests are seated.
from 3: 15 to 3: 3, the host announced the official start of the event. The host introduced diao card washing powder products, explained the concept and positioning, and thanked the event organizers.
from 3: 3 to 4: 3, Professor Yu Dan was invited to give a lecture on Chinese studies "Benevolence" and take questions on the spot.
from 4: 3 to 5: 15, the activity of "I comb my mother's hair once" allows the winning son to comb his mother's hair once on the spot, experience the hardships of raising himself by his mother, create a heart-to-heart exchange for mother and child, give her the most unforgettable Mother's Day, make every family more harmonious and improve the quality of life of every family. At the same time, a comb printed with the trademark "Carving Brand" was distributed to every participant and audience at the scene.
5: 15-5: 45, diao card washing powder's quiz.
At 5: 45-6: , the staff of the company sang a song "Grateful Heart" for the mother as the end of the activity.
after 6: , 1, bags of 3 grams will be delivered to diao card washing powder in trial boxes.
The host thanked Ainas Company, and the guests left in turn, ending the activity.
media strategy:
1. details of newspaper and magazine advertisements:
1. preliminary work:
(1) negotiate with the municipal youth league Committee to implement the publicity of the festive atmosphere of mother's day in the early stage;
(2) negotiate with the media to form media support for the event;
(3) Implement the preparation of prizes and gifts.
2. Activity implementation:
(1) Complete all preparatory work before April 1th;
(2) On April 11th, 12th, 13th, an announcement was made in Wuhan Evening News, and three public service advertisements were issued.
(3) Report and publicize the activities on April 25th and 26th to create an atmosphere;
(4) On April 3th, the 1/4 edition of Chutian Metropolis Daily advertised the award results;
(5) From May 1st to 1th, shopping malls bought diao card washing powder to distribute greeting cards.
Issue a public service advertisement in Chutian Metropolis Daily on 11th and 12th;
(6) May 1th, a special TV report;
(7) On May 15th, Wuhan Evening News held a discussion on "Communication between Two Generations and Mother's Feelings", which resulted in the postponement of the event and improved its influence; Distribute a public service advertisement;
(8) On May 2th, brand promotion soft article;
2. Details of publicity and planning activities:
During the activities:
The backstage of the stage was named after the name of Ainas Company and the trademark of diao card washing powder.
a large number of advertising leaflets are distributed within the scope of the event site.
The host interspersed irregular publicity and introduction to the company.
Specially designed special program for the company: prize-winning question-and-answer activity (answering the information provided by the company with prizes on the spot).
After the activity:
Follow up the effect of this activity and give it to the company in the form of written investigation report for reference in future activities and cooperation.
invite major local media to report the details of this event. Public relations activities planning article 3
1. Public relations background
On the evening of June 15th, the national football team created the most shameful history of its international A-level competition. With the Thai Youth Army penetrating the national football team for five times, the China men's football team played an international friendly match with the Thai team in Hefei, and was defeated by the visiting team dominated by young players with a disparity score of 1-5.
In the 16th minute, the Thai team scored the goal with an Nan's volley. Seven minutes later, Claeson made a slight adjustment after catching the ball while nobody was watching, and easily pushed the ball to break the barrier, expanding the advantage to 2-. In the 31st minute, China striker Yu Dabao broke into the restricted area and was shoveled down. Wang Yongpo scored a free throw and tied the score to 1-2.
China replaced all the substitutes in the second half. In the 51st minute, Claeson easily slipped past two defenders of China team in the restricted area, and scored the ball. China team was 1-3 behind. Nine minutes later, Zhao Xuri made a mistake in passing the ball in midfield, and Thailand's Sonkrasin broke the ball and scored a long-range goal, writing a score of 4-1. At this time, the China fans at the scene were emotional and shouted "Camacho dismissed" and "the national football team was dissolved".
In the 86th minute, Thailand quickly counterattacked, and Masuke, who was just replaced in the second half, calmed down and expanded the score to 5-1. At this time, there was a small-scale commotion in the stadium, some China fans began to throw sundries at the stadium, and some people began to defect and shout the slogan of "6 to 1".
Camacho, a famous Spanish coach, said that Thailand took the initiative from the first minute of the game and played at least 12 counterattacks throughout the game. China players always stand in different positions on the field and don't play a complete team. I feel that only one team is playing today and the other team is not playing.
At present, China ranks 95th, while Thailand ranks 142nd. At the pre-match press conference, Camacho blamed the decline in the ranking of China men's soccer team on always meeting strong teams. After losing to Thailand, Camacho admitted: "The responsibility must be on me, because I am the head coach."
Thai team coach Senamon said that the players of the team always follow the pre-established technical and tactical play, playing more ground passes and receiving. "Compared with the China team, our players are short in stature, and there are many young players born in the 199s, some of whom are participating in the competition for the first time on behalf of the national team. Each of them has tried their best to prove their strength."
China lost to Uzbekistan and Holland 1-2 and -2 respectively in the first two friendlies. Camacho said: "Against the Netherlands, (China players) played their own rhythm, but in the other two games, they lacked such rhythm, especially today." Regarding whether he can continue to coach the China team, Camacho said, "It depends on the China Football Association, not on me". The unbearable Hefei fans surrounded the exit passage after the game, and the China team was trapped for nearly an hour and had to leave the stadium through the temporary passage.
After this game, the voices of questioning and crusade against China football became more and more intense throughout China. China football once again appeared in the forefront, and various voices of questioning emerged one after another. Some people doubted Camacho's coaching level, some questioned the inaction of the China Football Association, some questioned the false prosperity of the Super League, and some even suggested that China football should be rebuilt, etc., all of which required the Football Association to give relevant answers and make corresponding statements to enhance the image of China football.
II. Project Survey
On June 15th, China's national men's soccer team was defeated by Thailand 1: 5, and successfully performed a national version of the sequel "Sorry for Thailand" in Hefei. Unfortunately, it was a tragedy rather than a comedy. The performance of the national football team's "shame" has once again become the object of the whole people's vomit. Camacho with a high salary has naturally become the target of public criticism. Some media suspect that the international team intends to lose and "do" Camacho. The Football Association will hold a summary meeting of the national team this week, and they will also discuss the issue of Camacho's coaching position internally before the public summary meeting, whether Camacho will go or stay, and what should China football do?
The national football team encountered "Thai Embarrassment" and staged "Rashomon". The loss of the national football team has aroused people's continuous concern, and Camacho's "loss of control" over the game has aroused various speculations from fans and the media. Some netizens pointed out that the enthusiasm of the national football players is not reflected at all, and I am sorry for the national flag. Gao Lin said: "Every player who represents the national team is wholeheartedly". You can say that our level is not good, but we can't say that we are sorry for the national flag. Everyone of us is playing seriously.
Some media have moved out of the "conspiracy theory", saying that the international players are passive and want to get rid of Camacho. The international players were only excited for more than ten minutes on the court, but they didn't have any enthusiasm for the rest of the game. In the face of doubts, Football Association officials have their own words. "As for whether the players will intentionally lose and force Camacho to leave class, I don't think our players will make fun of their own honor. This is a game on behalf of the national team. They will not make such an outrageous thing if they have any opinions on the coach." The fiasco of the national football team has made some Football Association officials unable to sit still. The media exposed the contradiction between Camacho and the Football Association for a long time, from the fact that the Football Association did not set up an office for Camacho to the poor communication between Camacho and the Football Association, and so on.
in any case, the national football team's fiasco is by no means a normal game. Whether it's lack of strength, unbalanced mentality or conspiracy, all these need the Football Association to give an answer to the injured and injured China fans.
third, audience analysis
all the fans who care about the development of football in China.
First of all, for a time, football has become the biggest "negative phenomenon" in China society. Not only China people are questioning, but even the world is questioning: why can't a country with the second largest GDP in the world find a group of people who can play football well? This is definitely not the level that China should have? Who is responsible for the "shame"? Many people are still waiting for the answer, but it seems that no one can give the answer. More importantly, no one can come up with a solution.
Secondly, football is an ancient sports activity with a long history. It originated from an ancient ball game "Cuju" in China, so China football still has many fans. Especially since the professionalization of football in China, the fan market has gradually formed and tends to expand and have a relatively stable fan group, forming a relatively healthy and stable football culture.
thirdly, it is one of the three most attractive ball games in the world today. Football has a great influence all over the world. In particular, a country's football team represents a country's "fighting spirit" under peace and stability. The positive football culture, such as competition, teamwork and tenacious struggle, is becoming a culture respected by the whole society. They learn from each other and promote each other to form a benign interaction.
fourth,