Recently, Dong Mingzhu, the 67-year-old chairman of Gree Electric, boarded an online hot search.
Because when she participated in a variety show in the workplace, she actually mentioned that she was kicked out of the family tree by her brother!
What the hell is this? What made such a successful woman suffer such an embarrassing thing?
One year in the peak sales season, Gree products were in short supply, so some dealers began to think of Dong Mingzhu's brother.
They found Dong Mingzhu's brother and asked him to help them get the goods, with a 2% commission. My brother was very happy and called Dong Mingzhu, but I didn't expect to get my sister's reply: "No ..."
Her phone immediately called the dealer, and after a scolding, she stopped the other party's goods.
What's more, she wrote a dear John letter and sent it to her brother. From then on, there was no contact between them, and Dong Mingzhu was kicked out of the family tree.
Why is Dong Mingzhu so cruel to his brother?
In fact, she is more than just like her brother. She is very hard on herself, her customers, her colleagues and the enterprise. She is a real "Iron Lady".
Be tough on customers and collect debts.
During Gree's sales, a few hundred thousand IOUs kept her awake for several days.
The debtor is an old-timer, and no one in the company gnawed at this hard bone, but Dong Mingzhu chose to take over this mess out of his extreme sense of responsibility for Gree.
Alone, Dong Mingzhu went to Hefei to start a debt collection trip.
During debt collection, Dong Mingzhu was tough. She follows the debtor, pesters the debtor and has meetings every day. She walked to the door of the conference room. If she is rejected by the company, she will sit at the door and wait for the debtor to get off work, never leaving.
After more than 40 days of hard work, the boss finally let go and paid off his debts with goods.
Be tough with colleagues and put an end to corruption.
When Dong Mingzhu became the general manager of Gree Electric, the first fire was aimed at the management.
At that time, Gree dominated the domestic air-conditioning industry for the first four years, with slack leadership, distracted people and widespread corruption.
She moved the general manager's mailbox to a secret corner and encouraged everyone to complain and report. People were encouraged. At most, she received more than 700 letters from employees.
She followed the clues of the report, verified and examined them one by one, and sent several senior officials to prison. Two years later, Gree's revenue exceeded10 billion, showing a strong growth momentum.
She was also awarded the title of "China Enterprise Man of the Hour". She kept a dark face and smiled at the award ceremony.
Be hard on enterprises and pay close attention to quality.
Once, a foreign seller told Dong Mingzhu: If you want to sell your products better, don't label them as "Made in China". It's best to label them "Made in Thailand".
This made Dong Mingzhu feel very embarrassed.
She found that the domestic market was full of applause for imported products. For the same product, "Made in Germany" is more expensive than "Made in China" 100 Euro. The same rice cookers and toilet seats, China people snapped up "Made in Japan".
Dong Mingzhu said helplessly, "This is not because consumers are unpatriotic, but because China manufacturers have no patriotism. Many enterprises in China put making money first. They didn't put social responsibility first. This is the fundamental reason why' Made in China' is finally considered to be synonymous with' low quality and low price'. "
She believes that only by developing her own product patents and technologies and improving product quality can "Made in China" be in an invincible position.
Therefore, she is strict with enterprises and pays close attention to technology research and development. Up to now, Gree has applied for more than 50,000 domestic patents, including more than 25,000 invention patents. Really realized the slogan of "good air conditioning, made by Gree".