In a small-scale thematic discussion, everyone takes turns to share the experience of starting a business. Many people in front shared all kinds of wonderful, rich and successful entrepreneurial experiences and won warm applause.
when it was the last person's turn, he was reluctant to go on stage to share. The host is also the organizer, a very famous entrepreneur in that city and a relatively famous investor.
The host asked him curiously why he didn't want to go on stage and share your entrepreneurial experience with you.
The man blushed and said timidly, I failed in starting a business.
The host was not surprised at all. Instead, he walked up to him with the wheat and told everyone that failure is also experience. The experience of failure is even more valuable. Successful entrepreneurial experience is wonderful, but it is difficult to replicate; The failed entrepreneurial experience can warn everyone to avoid repeating the same mistakes. Therefore, the failed experience is more important to entrepreneurs. More warm applause rang out at the scene.
encouraged by the host, he stepped onto the platform and shared his failed entrepreneurial experience.
he is me.
although I never encourage young people to start businesses, I still can't stop more and more young people from starting businesses. Although young people are strong, the country is strong. But what if all these teenagers fall?
is it better to grow up in prosperity or to hone in adversity? This is an eternal debate. However, I agree that growing up in prosperity is good. It can't be said that prosperity is a greenhouse, let alone that the flowers in the greenhouse can't stand the cold and frost. Adversity harms people, that's what I said. People who have never experienced adversity can't personally experience the hardships of adversity. Adversity will destroy most people's mentality, and even lead some people to extremes and destruction. People in prosperity, at most, just failed, and at most they were laughed at. However, the losers in adversity, in many cases, have no turning back and choosing the way to go. So, comparatively speaking, I support growing up in prosperity.
Even though I think I am a strong person with excellent psychological quality. However, I have experienced the growth in adversity personally, and after many entrepreneurial failures, I really feel exhausted and my mentality is far less than before. In his forties, he is almost full of white hair, which is completely incomparable with his high spirits before starting a business. The most important thing is to bear a heavy burden and secular pressure in my heart.
Only after starting a business fails can you truly realize that the world will only admire the winners, and no one will pity the losers. This is also the old saying, laugh at the poor and don't laugh at prostitutes. Even though the source of wealth of many entrepreneurs is gray or immoral, admirers never care about it, they only care about how much wealth you have. This is also why many entrepreneurs will bite the bullet and do illegal pyramid schemes in the narrow road, or sell omnipotent health care products to the elderly.
Young people, maybe what I said is too heavy. I don't think it's a bad thing if it can stop you from starting a business. If you are still determined to start a business, remember these failed experiences. Although these experiences are not enough to help you succeed in starting a business, they will certainly help you start a business.
first, learn to sell.
the word sales is used instead of marketing. It's because many young entrepreneurs still can't clearly understand what marketing is. And when they first started their business, they probably didn't have any sales experience. However, the boss of every enterprise is almost the biggest salesman, even the head of state is the biggest salesman.
if you haven't learned how to sell, your business will soon end in failure. Don't expect you to hire a sales expert. Sales experts generally don't join start-ups. Even if you hire a sales expert with a high salary, it's hard for you to keep and stay.
Therefore, the entrepreneur should be the first and biggest salesman.
second, cash flow is crucial.
no matter how much money you have, you must remember to start a business with at most half of it. Don't put all your money into it, especially when it is difficult to start a business. Don't think about putting all the rest of your money into it. Just get through this. Get through this, there will be the next one, and there will always be the next one waiting for you. Once you spend all your money, you will easily think of credit cards and various loans and financing. Finally, I couldn't extricate myself from the sad ending. My credit card was overdrawn, I couldn't repay it, my bank credit was terrible, and all my relatives and friends borrowed it.
at that time, you will find that you are the most unpopular person.
So, you have 1 yuan, and you can spend up to 5 yuan for your first venture. It doesn't matter if you fail, just practice and gain experience. There's still 5 yuan left. The second time you start a business, you can spend up to 25 yuan. In your experience at this time, the role of 25 yuan is far greater than that of 5 yuan for the first time. 12 yuan for the third time. Decline in turn until you turn over successfully.
don't doubt how you can succeed with less and less investment. As long as you have enough experience, you can start a business with less. As long as you don't carry a lot of debts. The probability of success in debt entrepreneurship can be ignored.
Li Ka-shing said that many remarks are not elegant. Legend has it that Li Ka-shing once said that as long as an enterprise has enough cash flow, it will not fail. On the contrary, even a profitable enterprise will go bankrupt because it has no cash flow. I believe that this passage may have been said by Li Ka-shing.
by the same token, cash flow is the same for entrepreneurs.
thirdly, you must use your own money to start the business.
if you don't use your own money for the first time, you won't feel bad about money when you study. Entrepreneurs who don't care about money will fail. Therefore, you must use your own money at the beginning of your business.
Although many elites start their own businesses with other people's money, it's only an extremely rare species, and people all wear various doctor's hats. I believe that 99% of entrepreneurs do not have this qualification. So, don't think about it, just consider it all a legend.
fourth, make full use of the resources around you.
if you still decide to start a business, please remember this one, which is the most important. Be sure to make full use of your own resources, or do what you are best at or what you like best.
if you don't have enough experience, don't enter a strange field and start a business in a strange place. The so-called leaning against a big tree is good for enjoying the cool, don't care what others say about you. If you have a shoulder to lean on, lean on it. Those who talk sarcastically are envious of your resources. Whether it's seven aunts or eight aunts, or michel platini dopted mother, send a small classmate, etc. As long as you have resources, make full use of them as far as possible, and as long as you don't break the law, you can use them with peace of mind.
fifth, starting a business is not about selling the products you have.
now that you are going to start a business, you should learn some marketing knowledge. Because in any enterprise, the real marketing supervisor is the boss himself. So, you must understand what marketing is.
My master, Professor Philip kotler, defines marketing as follows: the whole process of finding and discovering market demand and meeting this demand through production or trade exchange is called marketing. I have also read many marketing works by famous teachers, and I agree with this explanation.
If you like, you can read my master's book Marketing Management-Analysis, Planning, Control and Execution carefully. If your English is good, you can read the English version. If your English is poor, there are many Chinese translations. It is more accurate to indicate the translation version of Professor Mei. However, it may take you months or half a year to finish reading any version of this book, but I will tell you that sharpening the knife will not miss the woodcutter, and this time is definitely worth it.
with the definition of marketing, you will find that starting a business is not about selling your products. It is to let you find products that others want to buy but can't buy, or you can't buy satisfactory products.
in other words, do what others have not done, or what others have not done well. If what you want to do is already done by others, and it is done, you don't have to think about it.
don't think that there are all kinds of goods and services now. How can you find goods and services that customers can't buy or are not satisfied with?
don't doubt this, there must be. If you can't find it, it's not suitable for starting a business. If you find it, you can start a business. However, it does not mean that you will succeed in starting a business.
sixth, we should respect intellectual property rights and have a sense of awe.
Some people say that China people are best at innovation, and even the most complicated interpersonal relationships can be handled by China people. Some foreigners say that China people are not good at innovation, and they always use it directly or engage in price wars.
However, I think this is a misunderstanding caused by foreigners who don't understand the living environment and entrepreneurial environment of China people.
I discussed this topic with an Australian customer in 25.
He said that China people like price wars. I told him, that's not true. Your population in Australia is only tens of millions, especially in New Zealand next door. You can't feel the intensity and cruelty of business competition. Metaphorically speaking, if there are only 36 industries, how many people per capita are in one industry? How many people in New Zealand are divided into one industry? However, there are 1.4 billion people in China, so how many people should be divided into one industry? Especially in hot industries, it may be that hundreds of thousands of enterprises compete, so fierce market competition, how can it not be a price war?
He still refuses to accept it, and goes on to say that your products in China can't compete with foreign products. I told him that you were wrong again. In 2 years, most of the world's consumer goods or products will be made in China or China. Of course he doesn't believe it. I gave him an example to analyze, and in the 199s, the home appliance market in China was almost all foreign products or brands. But after 2, most of them are China enterprises or brands. In the future, so will other high-tech consumer goods. I know he refuses. I used an example, and he took it. For example, the cost of developing a product is one billion yuan. As long as I satisfy the China market first, the cost of research and development can be diluted to several dollars. If the research and development cost is the same, let you try it in a small European country? Your research and development costs will not be diluted. How can we compete with China enterprises if the cost price can't be lowered?
finally, I feel that he has taken it. Therefore, he bears a grudge and cheated me of a batch of goods with the time difference of international payment, which led to the direct failure of my second venture.
I think China people are good at innovation, especially in such fierce market competition. How can we survive without innovation? Controlling and reducing production costs is also a way of innovation. However, it is necessary to ensure that the quality is qualified, and the cost cannot be reduced without a bottom line, resulting in inferior goods.
with innovation, there is the concept of intellectual property. The law protects the intellectual property rights of enterprises. Especially in China, intellectual property is one of the few absolute private rights, so we must treat this right well.
Although there are many laws and regulations on intellectual property rights in China, many entrepreneurs can't accurately understand what the meaning of infringement in intellectual property rights is.
let's talk about trademarks first.
I have met many practitioners who sell fake goods, calling the fake manufacturing process OEM. At first, I thought it was OEM or ODM OEM. Generally, this method of entrusted processing is called OEM internationally. I didn't know it was a fake until I found out.
please remember that labeling or using other people's registered trademarks on products is a fake! Both producers and sellers are offenders.
I remember that Hangzhou Public Security Bureau and Shanghai Public Security Bureau once arrested several groups of people who were selling fake goods on Taobao. After one of the little girls was arrested, she was very disapproving. I'm just selling fake bags, aren't I? There's no harm or death. What's the big deal? The police in charge of handling the case told her that the amount involved in her case was extremely huge, and it was a serious case supervised by the Ministry of Public Security, the ministries and agencies and the municipal bureau. After all, the little girl has read a book and suddenly collapsed.
the amount of money recognized for selling fake goods is calculated according to the genuine price, not according to the sales price of fake goods. Secondly, if the sales amount exceeds 1, yuan, criminal cases can be involved, and if the sales amount exceeds 1, million yuan, it will be big or huge. Think about it, you sold it as a fake, that is, you sold it for 1 million yuan, and you only made a few dollars after deducting the cost. As for taking risks?
let's talk about patents.
Although many people value patent certificates, they don't value patent rights. What really matters is the patent right, that is, the right book in the patent public.
even my brother is telling me, what's the use of applying for a patent? As long as others modify it, it doesn't matter if it's not exactly the same as your patent.
is this really the case? This is definitely not the case.
laws and regulations, as long as your product is the same as any article in the patent right of the other party, it is infringement. Look carefully, as long as it is the same as any article in the patent right book of the other party, it is infringement. It's not what you think. As long as it's a little different, or partly different, it's not infringement.
once the patent is infringed, it will also bankrupt you.
therefore, patents are so important that we should have patent awareness. If there is a good innovation and invention, it is necessary to apply for patent registration in time. Only by registering intellectual property rights can your creativity be protected by law.
Seventh, balance interests and retain talents.
when an enterprise survives and develops, it needs to retain talents. With more talents, it is called a team. What does it depend on to retain talents? Essentially, it depends on the balance of interests.
if all the money is given to talents, enterprises will go bankrupt if they don't make money. If the money earned is too little for talents, talents will be unwilling and will lose their jobs. Recruiting three new talents is not as good as keeping an old one. Therefore, the way to retain talents is to distribute interests in a balanced and reasonable way.
only different talents are left behind. And form a team and walk towards a goal in unison, which is called a team. If only a group of people get together and do their own things, it's called a gang.
Of course, it's not only the balance of interests that keeps talents, but also a bright future to attract more talents to join.
eighth, the vision determines the direction.
when the company is almost developed and generates stable profits enough to survive for one year. You need to think about how to go tomorrow.
if a man has no long-term worries, he will have near worries. The same is true for enterprises.
you must plan tomorrow's business, not today's business. If you keep your eyes on today, you won't know what will change tomorrow.
if you want to know what will change tomorrow, you must look at the weather forecast. Market information, communication, exchanges, exhibitions, cutting-edge information and so on are all about tomorrow's weather forecast.
without enough vision, you can't find the right direction. There will be many forks in the road ahead. Without enough height and vision, you can't tell the direction.
if you can read this, I believe you have surpassed me. Now that you have surpassed me, I have no reason to discourage you from continuing your business. All I can do is hope that your business can go further.
ok, that's it.
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