At the beginning of the 20th century, American women wore skirts with feet, which were slightly thinner near the knees. Wearing it can show the curvy beauty of women's figure, so it became a very popular fashion for American women at that time. Lott is a worker who makes beverage bottles. He likes whimsy on weekdays and always churns out some whimsy.
One day, he went shopping with his girlfriend. Along the way, people looked back frequently and cast envious eyes on his girlfriend's ankle skirt. Lott also began to pay attention to this skirt. It is true that this skirt with feet worn by my girlfriend is so attractive that I can see her graceful figure in a glance. It may be good to make the drink bottle into this shape.
Lott immediately drew a bottle design according to the appearance of the skirt. After constant modification, this bottle is not only beautiful in appearance, but also difficult to slide off when held in your hand. The liquid in it seems to be more than the actual weight.
At that time, the Coca-Cola Company switched to bottled bottles, and took great pains because the shape of the bottles was not popular with customers. It is said that Roth designed a bottle with a unique style, and was overjoyed. The two sides hit it off and reached a trial agreement.
As a result, the bottled Coca-Cola designed by Ross sold well. 1923, Coca-Cola Company acquired Roth's patent for $5.5 million. There is no connection between the skirt and the bottle, but Roth got inspiration from the shape of the skirt and invented the world-famous Coca-Cola.
Extended data:
At present, there are 65.438+07 billion consumers drinking Coca-Cola products every day in the world, and about 654.38+09.400 bottles of beverages are sold every second. 2065.438+06,654.38+00, Coca-Cola ranked third in the world's most valuable brand 654.38+000 in 2065.438+06.
Coca-Cola provides China consumers with more than 65,438+05 brands and more than 50 kinds of drinks. The daily consumption of its series products in China reached 6,543.8+0.5 billion cups. Since Coca-Cola returned to the China market in 65,438+0979, by the end of 2065,438+04, it had invested more than 9 billion US dollars. At present, there are 43 factories in China with about 45,000 system employees.
Coca-Cola and its bottling plant have long spared no effort to support education and public welfare undertakings, promote environmental protection and help the development of local communities in China, with a total donation of more than 270 million yuan. Besides, Coca-Cola is the only enterprise that fully sponsors the Special Olympics, Olympic Games, Paralympic Games, World Expo, Universiade and Youth Olympic Games held in China.
Baidu Encyclopedia-Coca Cola