Why is the intellectual property rights of cross-border e-commerce in foreign trade getting more and more attention?

First of all, you should know that patent is a kind of right protection given by the government to enterprises in the market, which is exclusive. Others must be authorized by you and pay the authorization fee, otherwise it is infringement. This is basic common sense, and all countries with intellectual property protection have it. Domestic cross-border e-commerce companies make trademarks because of the needs of the platform, but they do not make patents because of ignorance. Moreover, some people's mentality is not to sell in advance. If something happens, they will convince themselves that there will be hundreds of explosions. This piece is a great event, one is caused by poor consciousness, and the other is a "good" mentality.

Secondly, the mode of cross-border e-commerce is generally to sell explosives. Everyone does this, so the competition for explosives will be very fierce. Smart companies will apply for patents in time, protect their products through various rules and regulations, and crack down on competitors. So it can be seen that all patent disputes are explosions.

Thirdly, domestic companies are unfamiliar with intellectual property rules, but foreign companies have relatively strong intellectual property awareness. When the basic situation of domestic companies is that several trademark patents are zero, and foreign companies feel that they have affected their own markets, disputes, warning letters and lawsuits will follow. People have patents, and everything they say makes sense. You have no patent. Sorry, you are dumb. In America, if you want to shut him up and invalidate his patent, the lawyer will tell you, OK, the cost is 1 10,000. This is the advantage of owning a patent.

Finally, talk about lethality. Nearly4,000 websites were besieged for allegedly infringing the copyright of a wedding dress company in the United States, and domestic balance cars were removed from Amazon on a large scale because of patent infringement ... The purpose is not to claim to win the lawsuit, but to make you unable to buy it and control the market. Therefore, in the balance car incident, a domestic company approached an American company for authorization, and the other party offered an unbearable price (saying no).

Besides, what should we do?

Foreign trade enterprises should gradually enhance their awareness of intellectual property rights, understand the rules of intellectual property rights and know how to use these rules. With the cleverness of China people, they will deal with themselves in the near future. Here are some suggestions for the boss.

1, full-time personnel with intellectual property rights should be responsible for this piece, and intellectual property rights are still a very professional field after all;

2. I am willing to apply for a patent before my explosion goes online. The foreign patent authorization period is relatively long, so I need to prepare in advance;

3. Explosions have their own product cycle, which usually takes two to three years. If you sell it yourself, intellectual property is a shield, increase the right to speak (you sue me, I sue you) and protect the market from intrusion; Intellectual property is a spear when you don't sell it yourself. Take the initiative, collect licensing fees or sell them directly.