What are the forces behind Adidas’ brand support?

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1. Series

Adidas has three major series: sports performance series (three stripes), sports traditional series originals (clover) and sports fashion series style (spherical LOGO) (divided into three sub-brands: Y-3, SLVR, NEO LABEL).

2. Various FABs with technological content

Explanation of fab: f: feature a: advantage b: benefit Benefits?

1. Footwear :?

a The series of shoes are divided into: basketball shoes, tennis shoes, training shoes, cross-country shoes, running shoes, football shoes, bodybuilding shoes, etc. ?

b Conventional technology of shoes: ?

1 adiprene cushioning ---- Advantages: high cushioning material, absorbing harmful impact forces from the ground. Benefits: Absorb the vertical impact of the ground on the feet to avoid sports injuries. ?

2 adiprene+ Propulsion----Advantages: Highly elastic material, providing more effective propulsion. Benefits: Helps lift the foot quickly and absorbs lateral impact?

3 torsion system torsion----Benefits: cooperates with the natural torsion of the front and rear soles. Benefits: Midsole support provides stability and safety during exercise and prevents sprains. ?

4 adiwear----Advantages: Highly wear-resistant rubber outsole Benefits: More durable to wear, emphasizing the protection of shoes?

5 goefit foam padding--- - Advantages: Fits the heel, instep and sides. Benefits: Enhanced comfort when wearing, like putting on a pair of gloves for your feet. ?

6 qs technology quick strike----Advantages: lightweight TPU material. Benefits: Reduce shoe weight while increasing traction. Often used in running shoes. ?

7 a③ structure----Advantages: Provides more perfect cushioning, guiding and promoting three-dimensional integrated functions, and the improved TPU material is more lightweight and wear-resistant. Benefits: Avoid sports injuries and improve sports performance. ?

8 pro moderator----Advantages: A 1.5 mm thick TPU film is cast on the inside of the sole, which is lighter and more wear-resistant than traditional midsole materials. Benefits: Prevents pronation during foot movement. Midsole support prevents EVA from collapsing and is often used in running shoes and basketball shoes. ?

9 traxion odd nails----Advantages: lightweight, wear-resistant, anti-slip material. Benefits: Provides the best traction and is often used in mountain running shoes, outdoor shoes and football shoes. ?

10 formotion ground control system is divided into adistar3d upgrade/supernova3d/ and response2d?

Adistar/3d upgrade: 1: Visible window to enhance visual performance. adistar control?

2: The sole has a large control area?

3: There are two spring columns and two anti-shifters that can move up, down, front, back, left and right, referred to as 3d. ?

Two adistar/3d: 1: Invisible window. adistar cushion?

2: The control area of ??the sole is the same as the 3D upgrade?

3: There are two spring columns and two anti-shifters that can move up, down, forward, left, and right, referred to as 3D. ?

Three supernova3d: 1: Invisible window. supernova cushion?

2: The control area of ??the sole accounts for part of the shoe?

3: There is a rubber ring and an anti-shifter that can move up, down, front, back, left, and right, referred to as 3D. ?

Four response2d: 1: Invisible window.

response control?

2: The control area of ??the sole is upgraded compared to adistar/3d. The area of ??adistar/3d and supernova3d is smaller?

3: There are no spring columns and rubber rings?

The biggest benefit: reducing the force load on the knees. ?

11 no seam----The one-time molded upper eliminates the original seams. Seamless shoes feel more lightweight, beautiful and comfortable. Often used in running shoes. ?

12 adidas drainage system a d s Adidas drainage system----ads is a patented drainage system. The fully embedded midsole is perforated for perfect drainage, cushioning and comfort. This technology is only available in a few specific trail shoes and is suitable for very wet conditions. ?

13 non marking water ripple non-marking rubber outsole----Advantages: lightweight, wear-resistant, non-slip rubber outsole. Benefits: Provides greater friction and stability. Emphasizing the protection of the ground is often used in basketball shoes and training shoes?

14 adituff----Advantages: High meningeal material on the inside of the forefoot at the toe of tennis shoes. Benefits: Prevent excessive wear of the upper and effectively extend the service life of the shoe. Often used in tennis shoes. ?

15 ortholite antibacterial insoles and agion lining----Advantages: Prevent bacterial growth and have certain deodorizing function. Benefits: Protects the health of your feet. Often used in outdoor shoes and running shoes. ?

16 push through protection plate p.t.p.p----Advantages: Place a 2mm TPU plate between the midsole and outsole of the shoe. Benefits: Increased stability and comfort. Outdoor shoes are often used to prevent damage to feet caused by stepping on sharp objects during exercise. ?

17 Thinsulate Thinsulate Advantages: The unique microfibers used in thermal insulation materials are 10 times thinner than other fibers?

Benefits: Isolates more air and reflects human body radiation of heat, thereby achieving a more effective thermal insulation effect. ?

c Introduction to other footwear: ?

1 Running shoes: ?

adista Mid-to-high-end products: Gaorui products with top technology?

spuernova mid-range product: reliable technology provides excellent sports performance?

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