The fuse of the incident was a report published by foreign media. The headline said that Lenovo CEO Yang said that Lenovo is not a China company.
As soon as the news came out, netizens immediately fried the pot: Lenovo forgot its roots? Not bad. Why not?
I was scared, and Yang stood up urgently to clarify and respond: Everyone is calm. I was interviewed by a foreign media before, but I didn't expect the other party to write it out of context. I don't carry this pot! My original words are: "Lenovo is not only a China company, but also a global company".
Supposedly, this is the end of the story, but I feel that from Lenovo and Yang's response, I can always feel a kind of arrogance unique to Lenovo and the public. For example, Yang's Weibo response, the first sentence is more like complaining: "I didn't expect an interview with a foreign media to cause a small wave, and the loss of translation in the process of globalization is a great lesson."
Why do people care so much about Lenovo's "China Company" status? Is there really no point in Yang's heart?
Not only because of Lenovo's previous 5G "voting gate" incident, when other China companies supported Huawei, Lenovo went its own way and voted for the American company "Qualcomm"!
Even after the "voting gate" broke out, Huawei personally stood up to defend Lenovo, but this incident still left a very bad and indelible impression on everyone: Lenovo was unwilling to support China when competing with the United States for key interests!
This bad impression can be said to be a devastating blow to Lenovo's brand image, because in the China market, orders mainly come from the government and enterprises, and they choose Lenovo for only one reason: because Lenovo is a China company!
Therefore, Lenovo never dares to deny its identity as a "China company", otherwise, let alone making money, and survival may even become a problem-ask a passerby casually, will he consider starting Lenovo's PC and notebook products? The answer is probably no.
The reason is simple: in the China market, Lenovo's computer products are really too expensive, too expensive, too expensive! At the same time, in the American market, Lenovo sells too cheaply, too cheaply, too cheaply!
Some netizens randomly selected Lenovo laptops of high, medium and low grades, compared their prices in China and the United States, and found that the prices in China are all more expensive than those in the United States, and they are not only a little more expensive, but two to three times more expensive!