The press release of an enterprise generally consists of the following three parts:
1. Introduction: Similar to news, briefly describe news facts, news highlights and significance. Should reflect the full name of the enterprise, the full name of the product or activity, time, place, data and other information.
2. Theme: It consists of two parts, namely, a detailed introduction of news facts and related background materials. For example, when a new product goes on the market, it is necessary to introduce its technical characteristics, innovative characteristics, position in related fields and its impact on the market. Relevant background materials should specify who developed this product, what technical problems it broke through, what major innovations it achieved, what practices and technical strength the enterprise has in developing new products, market power, product line level and scale, and so on.
3. Conclusion: Introduce the enterprise in detail, and further look forward to the enterprise, product and market. It is necessary to introduce the nature, history and present situation of the enterprise in detail, highlight the strength, ability and level of the enterprise, and show the highlights of past performance and the honors and patents obtained. It is necessary to further explain the significance of this new product or important activity to enterprises and society, make an optimistic and forward-looking outlook on the future development and trend, and paint a beautiful blueprint.
I hope it helps you.