“As nature moves forward, a gentleman strives for self-improvement.” It is with this belief that Mr. Zheng Weisong, the founder and chairman of Shanghai Xinchen Technology Group, resolutely came to Shanghai to start his own business in 1997.
In 1966, Zheng Weisong was born into an ordinary farmer's family in Zhouning County, Fujian Province. With the wave of reform and opening up, he started from scratch with his extraordinary courage and perseverance in hard work. He always silently demands of himself, "Maintain perseverance and determination to never give up." No matter how cruel the environment is, he practices his beliefs with practical actions.
Between 2005 and 2006, he implemented his idea of ??"building an enterprise through industry and developing in the long run", and the enterprise transformed from trade to industry. Under his first-hand planning, he founded Shanghai Ranhechun Catering Operation Chain Co., Ltd. and Shanghai Xinchen Plastic Technology Development Co., Ltd. After several years of painstaking management, these two enterprises have begun to take shape and have become the core business of Xinchen Group. The establishment laid a solid foundation.
The team is the cornerstone of enterprise development and the essence of leapfrog. Xinchen Group has always adhered to the concept of "excellent employment mechanism is the fundamental driving force for enterprise development". Through the formulation and implementation of reasonable introduction, training, management and incentive mechanisms. An enterprise needs a strong team to compete in the market, and brand is the prerequisite for occupying the market. Xinchen is based on the present and focuses on the future, injecting cultural genes into the brand.
"The Book of Changes" "Revolution is to get rid of the old; tripod is to get the new." Reform and development are eternal themes, and enterprises can only develop through continuous improvement and innovation. Shanghai Xinchen Technology (Group) Co., Ltd., with Shanghai Xinchen Plastic Development Co., Ltd. as the main body, also owns Shanghai Ranhechun Catering Management Co., Ltd., Fujian Xiangyefu Tea Co., Ltd. and many other companies, they have always adhered to the The highest program is to "provide customers with high-quality products and services, build a self-realization platform for employees, and seek sustainable development space for enterprises."
Make every product carefully - Shanghai Xinchen Plastic Technology Development Co., Ltd.
Shanghai Xinchen Plastic Technology Development Co., Ltd. mainly produces various pipeline facilities for construction and belongs to the Shanghai building materials industry. Association, Chemical Building Materials Industry Association, Municipal Engineering Industry Association, Private Enterprise Association and other member units, won the "Key Recommended Brand" and "Quality Award" for Shanghai's construction engineering materials; Shanghai implemented the user satisfaction project "User Satisfaction Products": " "China's famous brand"; "China's famous brand"; "China's high-quality products", "key promotion products"; "Quality Integrity" winning enterprise in Shanghai's pipeline industry. And a number of new products and new designs have obtained national patents. In line with the quality concept of "products reflect character, make every product and every component carefully", we organize production and management in strict accordance with the requirements of ISO9001 quality management system and ISO14001 environmental management system, from raw materials to production to finished products to export. Every aspect of the warehouse is subject to layer-by-layer quality control in order to regard quality as the lifeblood of the enterprise.
Create a first-class Chinese fast food chain brand - Ranyuchun
This is the first Chinese fast food chain brand originated in Shanghai. The company adheres to the "integrity, pragmatism, efficiency, The business philosophy of "innovation" relies on a new business operation model, inherits traditional Chinese food culture, focuses on guiding diet with healthy culture, and builds a first-class Chinese fast food chain brand enterprise with a green and healthy diet. It is currently a demonstration unit of the assured breakfast project designated by the Shanghai Municipal Government.
Ranyuchun takes 100% customer satisfaction as the highest standard for service evaluation, so that customers who come to the store feel at home. The variety is diverse, allowing customers to taste their favorite flavors here. The ingredients used come from natural farms, and strict working standards have been formulated for each link. The company has proactively introduced the 6T practical management model to ensure a safe, healthy and hygienic dining environment for every customer.
After five years of development, the company has established a complete operation management system from quality control to sales and service, and has gathered a group of outstanding high-end professionals to truly ensure the deliciousness and nutrition of food. Perfect combination.
Fujian Xiangyeye Tea Co., Ltd. is the first tea brand in China.
Fujian is a major tea-producing province in China and a province with a high mountain forest coverage rate in China. First, the geographical environment for tea production is superior; Zhouning is also a mountain county with the highest altitude and the best ecological environment in Fujian Province, so it has unique advantages in growing tea. Now it has more than 100,000 acres of tea mountains, and the mountains and clouds produce good tea. Tea has always been Zhouning's specialty industry. Vigorously developing the tea industry is an inevitable choice for Zhouning's rural economic development and the best way to increase farmers' income. Once the tea industry matures, there is great potential for development, and the high-mountain ecological tea industry will also gain momentum as a result.
Fujian Xiangyefu Tea Co., Ltd. was established in 2009, with its headquarters in Zhouning County and its national operation center in Shanghai, China’s commercial metropolis. With the support of leaders and experts at all levels, Xiangyefu Tea has developed into a modern tea enterprise integrating tea planting, harvesting, research and development, production, sales, and tea garden tourism. Through unremitting efforts, the company won the "Tea King" gold medal in the Fujian Tea King Competition in 2010 and the honorary title of "Shanghai World Expo Licensed Product". In 2011, it won the honorary title of "Ningde Leading Enterprise". In November of the same year, the first Zhouning Alpine Ecological Tea Industry Forum was held in Fuzhou, and the Zhouning County Xiangyefu Alpine Ecological Tea Research Institute was also officially established.
On April 2, 2012, the Second Zhouning Alpine Ecological Tea Industry Forum was held grandly in the Shanghai CPPCC Auditorium. Yu Guanting, Zheng Guojian, Chen Luan, Liu Qinjin, Wang Yuefei, Lu Yao and other 18 well-known experts and professors in the national tea industry reviewed Xiangyefu tea and passed the Xiangyefu enterprise product standards. Relevant leaders of the Fujian provincial, municipal and county governments and people in the tea industry gave strong support and active participation in this forum, and put forward many positive suggestions for the Xiangyefu Tea Industry to expand and strengthen the corporate brand. The convening of this meeting is also an important measure for the development and promotion of the entire industry.
As a company with the business goal of producing high-end and high-end gift teas, Xiangyefu Tea provides successful business people with quality life enjoyment and tea ceremony cultural pursuits. Xiangyefu Tea Industry takes "courtesy to win the world" as its business philosophy and advocates the spirit of high-grade and connotative tea ceremony. With the strong support from all walks of life, the vision of "Xiangfu Tea, the fragrance of tea spreads to thousands of families, and the flavor of Xiangfu Tea spreads all over the world" will surely be realized. With the joint efforts of all employees, Xiangyefu Tea Industry will break the embarrassing situation of only famous tea but no brand-name tea in China, and create the first brand of tea industry in China