Why do some people say that Apple relies on technology and marketing to make domestic mobile phones?

This has to start with Apple in the Steve Jobs era. In fact, iPhone4 is a combination of Apple technology and innovation, such as retina screen, 5 megapixel camera and so on. It is also a series of new features on the iPhone4. Since then, many people think that Apple's iPhone is sought after mainly because of its strong technical strength, which means that the quality and function of the iPhone are guaranteed.

It's true. Apple has a lot of black technology on smartphones, and what is applied to iPhone now may only occupy a part of its new technology. However, what needs to be known is the premise that the iPhone4 sold well in China market at that time. Domestic smart phones are far from the current scale, and domestic cottage machines are rampant. In other words, at the beginning, the mobile phone manufacturers led by China Cool Alliance could not compete with Nokia, Samsung and Apple iPhone for the time being, and the domestic mobile phone manufacturers did not change until the birth of 20 1 1 Xiaomi mobile phone. However, for a long time after Xiaomi's mobile phone, domestic smartphones are following suit to imitate Apple's iPhone. This makes the less advanced technology level even more colorful, that is, domestic users think that the technology behind Apple iPhone is not as good as domestic smart phones. Over time, as Apple's subsequent iPhone became more and more amazing, and domestic mobile phones still imitated and followed, it naturally led some people to think that domestic mobile phones were suspicious of Apple's popularity, thus taking the opportunity to market to achieve sales purposes.

In fact, according to the situation of domestic mobile phones earlier, it is not an exaggeration to say that it depends on marketing. It is not enough to say that domestic mobile phone technology is not good now. I don't think anyone agrees. After all, the development trend and sales volume of domestic mobile phones have occupied an important position in the global market. In particular, domestic brands represented by Huawei, OPPO, vivo and Xiaomi mobile phones have the strength to compete with Samsung mobile phones and Apple iPhone.

Moreover, the performance of domestic manufacturers in the overseas mobile phone market is also quite strong. For example, India's high-end mobile phone market is on an equal footing with Samsung and Apple, and the share of Samsung mobile phones squeezed by Xiaomi and OV in the mid-end market is getting less and less. Obviously, before the domestic mobile phone is sold and goes to sea smoothly, it must be escorted by technology or patent, otherwise consumers are also the most direct standard to test the domestic mobile phone technology.

So, why do some people think that Apple relies on technology and marketing to make domestic mobile phones? There are three reasons: first, as mentioned above, influenced by past stereotypes, there are still biased views on domestic mobile phones; Second, domestic mobile phones do have more actions than Apple in marketing, and Xiaomi, Huawei and OV invite celebrity endorsements and so on. Third, Apple iPhone advertises less, which makes people feel more confident than publicity.

However, it cannot be concluded that Apple iPhone relies on technology to export sales, while domestic mobile phones rely on marketing to export sales, otherwise it is a biased view.

After all. The short film that Apple invited the famous director Chen Kexin to shoot this year is expensive. Isn't it just for iPhoneX? In the era of full screen, both Huawei P20Pro, Xiaomi MIX2s and the new vivo concept machine apex have made technological breakthroughs. Therefore, the difference between Apple's mobile phone and domestic mobile phone is that the former also uses advertising to market products, while the latter uses special research technology to make up for shortcomings.

Therefore, each has its own advantages and disadvantages.