"Intellectual property is a flexible tool. The more people use technology, the greater its market. Most countries have their own intellectual property protection systems, but in the information and digital era, intellectual property is international and exists in the global value chain. This is not a bad thing, because countries can cooperate to solve some problems more conveniently, so that all links in the value chain can play a greater role. " Gao Rui, director-general of the World Intellectual Property Organization and expert of the Creative Economy Task Force of the Global Agenda Council, said.
Shen Changyu, director of China National Intellectual Property Administration, China, said that the information age not only brought challenges to intellectual property rights, but also injected vitality. "The development of e-commerce has led to more infringement problems after the transaction blowout, and intellectual property rights are increasingly characterized by the combination of online and offline, which is a new challenge. The number of patent applications in China's information field has been ranked high for many years, providing a new platform for the development of intellectual property business and shortening the approval time, which is another source of vitality. "
"In the information age, many business models are established by third-party platforms. In this case, it is difficult to define whether the value of IP belongs to the founder or the third party. For example, the original photos posted on social media, every forwarding process involves intellectual property protection, which is a very complicated issue and a challenge for everyone. " Liu Jiren, Chairman and CEO of Neusoft Group Co., Ltd. holds this view.
Is the intellectual property protection of small and medium-sized enterprises more challenging in the information age?
Gonzalez Raya is the Executive Director of the International Trade Center. She believes that the world is in the process of continuous innovation, which is an endless process. "In the total number of global enterprises, SMEs account for 70% to 80%, and these enterprises also need to obtain more funds and better markets through Internet-based innovation. Therefore, relevant departments should help them reduce the cost of intellectual property protection and simplify the application process, especially under the cross-border electronic commerce model. "
Some viewers at the scene mentioned that the WeChat platform can track the use of original works. Shen Changyu said that this is a means of intellectual property protection that conforms to the characteristics of the information age. "Infringements on the Internet have the characteristics of rapid occurrence, rapid disappearance and rapid expansion, and it is difficult to define who is the infringer. This also requires us to study the balance of interests of protection under the Internet environment, strengthen international cooperation and study new technologies. At the same time, in addition to strengthening judicial protection, we must also pay attention to administrative protection and give play to its advantages of convenience, efficiency and low cost. "
Of course, this is an era of informationization and an era of big data. In response to an Economic Daily reporter's question about how big data can help protect intellectual property rights, Shen Changyu said that in 20 14, China National Intellectual Property Administration * * * accepted 928,000 invention patent applications, involving massive data. In order to find useful information and potential development points, we must use big data for mining, processing and integration. Similarly, the government can use big data to carry out major scientific and technological economic activities, enterprises can use big data to lay out the market and guide product research and development, and universities can use big data to determine the direction of scientific research and improve scientific research efficiency. "Protection and application are the driving wheels of the intellectual property development of this car, and big data can also make this car run faster.