The main reasons for the higher price of Wanda’s IMAX theater are as follows:
1. Patented technology: Wanda owns the patented technology for IMAX screens and produces the screens in its own country. In the years when 3D movies began to take off, Wanda also had patented technology for debugging IMAX machines, which enabled them to provide a high-quality IMAX experience.
2. High-quality facilities: Wanda Cinema is famous for its high-quality facilities, so people are more likely to choose to go to Wanda Cinema to watch movies. At the same time, some facilities of Wanda Cinema, such as seat height, can provide a more comfortable viewing experience, which makes the ticket price of Wanda Cinema usually higher than that of other cinemas [^1^].
Therefore, the price of Wanda IMAX theater will be relatively high to cover the above costs and maintain its service quality.