Zhonghua brand pencils have been exported to overseas markets since the 1950s. At that time, under the planned economy system, enterprises did not have the autonomy to operate external sales. All Zhonghua brand pencils produced by the company were made from original Shanghai Cultural, Educational and Sporting Goods Import and Export Company is responsible for the acquisition and implementation of sales to overseas regions. At that time, in order to meet the requirements of foreign businessmen, Zhonghua brand pencils had to have corresponding English phonetic notation, so there was [CHUNG HWA] marked with reference to the phonetic pronunciation of Hong Kong and Macao, instead of using the Chinese pinyin (ZHONG HUA) that our country is accustomed to, and by The original Shanghai Cultural, Educational and Sporting Goods Import and Export Company was registered overseas. After our company obtained the self-operated import and export rights in 1993, the above company did not renew it. On March 1, 2001, our company registered the [CHUNG HWA] trademark as a trademark of the State Administration for Industry and Commerce of the People's Republic of China. It is registered with the bureau, so the mark [CHUNG HWA] on the CHUNG HWA pencil is the trademark of CHUNG HWA. (Contributed by Yan Yaxian)