On January 29, 2013, Deng Yuanjun, who led Nokia China through the "golden period" of 2004-2009, returned to Nokia. This time Deng Yuanyun is responsible for the investment of Nokia Growth Partner (NGP) in China and serves as the managing director of China.
NGP received long-term capital injection from Nokia and officially started its business in China. It will focus entirely on mid- and early-stage investments in mobile Internet companies. Since its establishment in 2004, NGP has invested in more than 20 start-up companies around the world, including five Chinese companies including UC Youshi and Ganji.com.
As an "enthusiast" who has long been optimistic about the mobile Internet market and is extremely sensitive to various new products, Deng Yuanjun will change his identity and officially become an investor. "Mobile Internet will have explosive growth in 2013-2014. If I don't come back, it will be a bit late." NGP's global investment adheres to the "global partner system" (the top 5 partners in the world), mainly Focusing on the same areas, each project will be jointly decided by global partners. In an exclusive interview with "Entrepreneurship State", Deng Yuanjun introduced NGP's investment strategy. On October 17, 2013, Nokia Growth Fund (NGP) announced its investment in an outdoor advertising technology company - Guanghua Live Color Media -. The company has its own patented Dynamic Color Pixel (DCP) technology, which can realize outdoor digital billboards in remote locations. Internet, real-time sharing and dynamic display.
NGP Managing Director Deng Yuanjun said that with the development of mobile Internet, its integration with the outdoor advertising market is accelerating. This investment will consolidate Nokia's advantages in emerging advertising technologies and location-based services. . NGP has an excellent investment portfolio in the ecological chain of the advertising industry. Investment targets in China include Gridsum Technology and Yidong Advertising Media, as well as Ganji.com, which focuses on localized information services. In addition, NGP has also invested in many well-known companies in the advertising industry chain around the world, including rocketfuel, retainext, sponsorpay, adknowledge and verve mobile, etc.
The concept of NGP investment is to focus on the most promising innovative technologies in the field of networking, bringing the latest technologies and products to Nokia, thereby promoting the healthy development of the entire mobile Internet ecosystem.
Regarding the original vision, Deng Yuanjun once again stated at the media communication meeting that NGP invests in a wide range of areas, focusing on all aspects of mobile Internet technology, especially digital advertising, media and services, mobile enterprises, and embedded Systems, Positioning and Business. Deng Yuanjun is looking for the latest direction of mobile Internet in China, the best ideas, the best companies, and the best teams, not limited to platforms. Taking these as the principles of investment projects, he hopes to contribute to the construction of the Nokia ecosystem. These prerequisites are predictable growth.
Under the leadership of Deng Yuanjun, NGP has invested in 35 companies around the world, more than 80% of which have established close cooperative relationships with Nokia. Half of them first established cooperation with NGP and finally established a cooperative relationship with Nokia.
The amount of NGP’s D-round investment in Guanghua Huocai Media is within the scope of NGP’s regular investment.