1. Work in an industry you are familiar with
As the saying goes, walk in the right way, and every other line is like a mountain. Every industry has its own set of rules and regulations. Entering this industry rashly if you are not familiar with it is like entering a dark house. You don’t know the east, west, north, south, and it is easy to lose your direction.
Competition in today's society has reached a very fierce level. It is not easy for experts in the industry to survive, let alone a layman? You don't know what you should do and what you shouldn't do; you don't know where the traps are and where the smooth roads are; you can only be passive everywhere and get beaten all the time. The hundreds of thousands or millions you have invested so hard may have been wasted without knowing it.
In the past few years, the health care product market has been in full swing. A real estate boss in Tianjin was so enthused that he thought whoever made the health care products would make the most money. He used a large amount of funds to purchase patents, build factories, purchase equipment and raw materials, and spent a large part of the funds on advertising production and advertising broadcasts. It can be said that he knows nothing about product launch strategies, channel construction, terminal design, personnel management, investment policies and techniques, etc. He thought that by bombarding his products with advertisements, he would make money every day. But the harsh facts and fierce market competition gave him a blow. Tens of millions of dollars were invested, and the ads were launched for five months, but the product disappeared.
2. Consider your own financial situation
As the saying goes: Eat according to your needs, and tailor your meals accordingly. How much capital you have, you can do whatever you want.
Who doesn’t want to do projects worth hundreds of millions or billions? Who doesn’t want to build the tallest building in China or the world? That would bring fame and fortune. But we don’t have that much capital, so we can only do what we can do in a down-to-earth manner.
Shi Yuzhu of Giant Group blindly expanded and used the funds used for production and operation to build the so-called tallest building in Zhuhai. A large amount of funds were occupied, causing a break in the capital chain and leading to the overall collapse of the enterprise. Collapse, this is the consequences of greed for perfection.
3. Integrate your own social resources
Various social relationships are also a valuable resource. Classmate relationship, teacher-student relationship, comrade-in-arms relationship, colleague relationship, fellow villager relationship, relative relationship, etc. As the saying goes: One more friend creates a road, one more enemy creates a wall. Make more friends and be good at making friends. You will get a lot of useful information and useful inspiration from your friends, and of course you will also get a lot of benefits.
4. Pay attention to information collection and utilization
Modern society is an era of information. To some extent, having timely information is the key to success.
There are many ways to collect information, either through newspapers, magazines, television, radio, or through communication with relatives and friends, or through modern communication tools such as mobile phones and the Internet. Not only must you be good at collecting information, but you must also be good at identifying useful information and analyzing and utilizing it.
A driver who was driving at the Municipal Transportation Bureau received information from the leader that the Provincial Highway Bureau and the Municipal Highway Bureau were preparing to build a high-grade highway in the local area in the near future. The speaker has no intention, but the listener has intention. Because there is a big mountain suitable for producing stones near this friend's hometown, and building roads requires a lot of stones. This friend immediately bought the development rights of the local rocks. Shortly thereafter, construction of the road began. The stones he produced were continuously transported to the construction site, making him a huge profit. Everyone who works with him knows the information about road construction, so why is he the only one who makes good use of this information? In fact, it's just that he is more thoughtful and better at using information.
5. Persistence, deep cultivation
Some people do laundry yesterday, clothing today, electrical appliances tomorrow, and medicine the day after tomorrow. They are busy all day long, doing everything. Doing nothing well will ultimately accomplish nothing.
Coca-Cola, an ordinary bottle of beverage in the United States, has been in business for more than 100 years. Although it has experienced many ups and downs, it has never given up. In the end, it became a world-famous brand with annual sales of tens of billions of dollars.
A plastic products factory in Wenzhou specializes in beverage straws. A straw only earns 0.2 cents, which is simply not worth mentioning in the eyes of others. But after several years of hard work, they have become the world's largest straw manufacturer. Famous manufacturers such as Coca-Cola, Pepsi-Cola, and Wahaha are all his customers, with annual profits of tens of millions of yuan.
Small products can achieve big things, and small products can also make big money.
6. Be diligent in learning and good at cooperation
Today’s society is an era of knowledge explosion. Yesterday's advanced knowledge may have fallen behind today. Only by learning advanced knowledge and understanding more information can you become more professional and proactive.
The boss of Jinliufu started his career in real estate. He relied on his studiousness and progress, cooperated with a famous planning company, and created a new model of liquor OEM business and buyout agency, creating a new world of sunset industry and sunrise model, and creating a dazzling star in the liquor industry.
There are numerous examples of successful cooperation. From large-scale cooperation between countries and regions to small-scale cooperation between enterprises and individuals, all verify the correctness of the "cooperation wins" philosophy. Manufacturers cannot do without raw material suppliers and wholesalers, and wholesalers cannot do without manufacturers and retailers. One link is connected to the other, and no one can do without the other.
China took advantage of Germany's advanced technology and management experience, and Germany took advantage of China's cheap labor and vast market, creating a model of successful cooperation in the world's automotive history. On the one hand, China's automobile industry has developed rapidly and undergone qualitative changes; on the other hand, the Germans have developed a very good market, and of course they have made a lot of money.
As the saying goes: "If you practice three hundred and sixty, you will be number one." As long as you are diligent in learning, think fully, be good at cooperation, and have a correct understanding and accurate positioning of your environment; as long as you are skillful in integrating various resources, persist in doing it, and do it in a down-to-earth manner, success is not far away from you and you can make money. It’s no longer difficult.