1. Nike:Just do it: It embodies the personality-oriented characteristics of Nike's corporate culture, whether it's work, life or sports, just do what you think. Sports, performance, free and easy sportsmanship "is the personalized corporate culture pursued by Nike."
2. (1) Personalize the company culture
"Sportsmanship of sports, performance and freedom" is the personalized company culture pursued by Nike. This distinctive corporate culture-an anti-traditional corporate image-was founded by Philip Knight, the founder of the company.
(II) The driving force of marketing strategy innovation comes from the innovation of cultural ideas
It is the strategic goal of the company to create a perfect and dynamic image of enterprises and products. Knight believes that teenagers have strong imitation ability and are extremely sensitive to brands. The clothes of star figures on campus often become the objects of imitation. Therefore, as long as we try to make the most attractive athletes wear Nike, we will certainly attract a large number of people in the country to imitate.
(3) further reform and innovation, and implement new marketing strategies
In order to gain a foothold in the saturated American market, Nike has updated its "appearance" technology and launched a series of new running shoes, sports shoes and other training shoes.
extended information
the main materials of p>NIKE shoes are as follows
(1)Full Grain Leather, Nubuck cowhide, Suede suede and Synthetic?
(2)Ledather synthetic leather, Synthetic Material, Mesh fabric, Lycra elastic fabric,
(3)Gore-tex waterproof fabric, foam patented shoe body material, Drag-on wear-resistant material, BRS1 carbon fiber rubber,
(4)Non-marking seamless rubber, Solid Rubber hard rubber, Duraon rubber, DRC wear-resistant hard rubber, Gum Rubber raw rubber,
(5)Sticky Rubber soft rubber, midsole material, PU material, PHYLON material, EVA material and LUNAR material.
reference source: Baidu Encyclopedia-Nike