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The difference between new wine in old bottles and old wine in new bottles;
First, the nature is different.
1, old wine in a new bottle, is a metaphor for expressing old content in a new form.
2. New wine in old bottles means that the new principle is incompatible with the old form, and the new principle is expressed in new form. Metaphor expresses new content in old form.
Second, the sources are different.
1, old wine in new bottles: Lu Xun's "Quasi-romantic talk, emphasizing three feelings of the old": "There is a saying recently that' old wine can't fit in old bottles'. This is actually incorrect. Old bottles can hold new wine, and new bottles can also hold old wine. "
2. New wine in old bottles: Chapter 9 of Matthew in the New Testament. Jesus said, "no one puts new wine in old wineskins;" If so, the bottle will burst, the wine will leak out and even the bottle will break. As long as the new wine is put in a new leather bag, both will be preserved. "
"New wine in old bottles" is very common in the hotel industry in recent years. The "old bottle" has been widely spread and consumers are familiar with it, so it is not necessary to invest a lot of money in publicity. But some old bottles of wine may have long been out of the public's taste.
In the past, pull-back shoes were the memories of a generation, and later they were imitated by foreign teams and became fashionable luxury goods. People put this pot of old wine in new bottles. In other words, it is worth thinking about whether other industries have the same way of thinking. If this wine smells good, why don't we exchange it for a new bottle ourselves, as long as it's not taken away by others. This is the change of thinking.
20 18 sales of domestic brands of "old wine for new clothes" declined. The reason is that its product research and development ability is weak and can't keep up with the trend of the times. By the same token, no matter what industry, we must keep pace with the times in order to stimulate our understanding of the times. Whether it is old wine or new wine, as long as it meets the needs of consumers and commercial value, it is worth changing.