It is still relatively common for car companies to change their logos in the automotive industry. Car companies such as Volkswagen, Toyota, Geely, and Changan are also constantly optimizing their logo designs. Recently, Kia Motors President Park Han-woo said that Kia Motors may officially release a new logo in October this year and has applied for relevant patents. The new design looks more technological and textured, which may mean that Kia Motors will start a new journey!
From the patent drawing, we can find that compared with the previous design, the new LOGO is still the English interpretation of KIA "KIA", but it looks more concise. The most intuitive feeling is, "KIA" The three letters are connected to each other, giving people a coherent feeling. Of course, this kind of design obviously caters more to the tastes of young consumers. After all, at first glance, you can feel the sense of technology and texture.
Car logos are of great significance for brand communication, and many car logos contain many special meanings from the beginning. However, as brand development concepts and public aesthetic needs change, it is not surprising that the brand LOGO should be adjusted appropriately. The Volkswagen brand replaced the 3D Volkswagen logo with a flat new Volkswagen LOGO; Toyota launched a simplified VI design system and also replaced the original three-dimensional metallic LOGO with a completely flat style. The same goes for Changan Automobile, which has replaced it with a black flat LOGO. It has to be said that the new LOGO does look more contemporary and further enhances the brand image.
Data show that in 2019, Dongfeng Yueda Kia achieved cumulative sales of more than 289,800 vehicles, and the dealer inventory ratio throughout the year was also controlled within a benign range. It can be said that the changes in Dongfeng Yueda Kia are in line with The innovation is evident. In terms of brand, the brand image of "young, fashionable, sporty and technological" has further penetrated into the hearts of consumers; in terms of products, the sales of strategic models such as the new generation of smart running cars, the new generation of KX5, and the new generation of K3 have steadily increased, and the product structure has been significantly adjusted; in terms of channels, , many withdrawn and dormant dealers returned strongly, which greatly boosted dealers' confidence. This series of recovery undoubtedly proves the strength of Dongfeng Yueda Kia.
"Car Circle" believes that in 2020, Dongfeng Yueda Kia will also launch a new generation of K5, a new generation of K3 EV, a new KX7 and a new pure electric SUV and other blockbuster models. to further enrich consumer choices. In the future, it is not ruled out that new products will be replaced with new LOGOs, which will further shorten the distance with young consumers and enhance the brand image. It is foreseeable that this year Dongfeng Yueda Kia will continue to make changes in many aspects such as brand, products, channels, management, etc., and then start a new journey.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.