The ultraviolet rays of the sun in summer are very strong. There are two wavelengths of ultraviolet rays, UVA and UVB. UVA can cause skin sunburn and tanning. The longer UVB wavelength can enter the dermis and cause skin aging and aging. Sun protection is necessary in summer. For consumers with sensitive skin, wearing sun protection clothing is a more reliable method of physical sun protection. However, there are minefields in the choice of sun protection clothing, that is, if the clothing is not light and thin, it will be too dull, and the sun protection effect is not good enough to filter ultraviolet rays.
As the only company on the "2021 Global Most Valuable Clothing Brands TOP50 List", Bosideng recently released its 2021 spring and summer series of new products, which mainly include high-end series, fashionable sports and casual commuting series, suitable for different styles. Scene dressing. The design and development focuses on consumers' pain points of sun protection in spring and summer. The design draws inspiration from the lightness and colorfulness of "clouds" and injects unique and avant-garde fashion elements to start a spring and summer journey that rejuvenates consumers. Today I will introduce one of the series: fashion sports series, what styles are there.
1. Zero-pressure Yunshu
Zero-pressure Yunshu fashion and sports series can meet the needs of different consumer groups. The design style uses hot silver printing and reflective strips on the back to bring a sporty feel. The splicing of different materials has a sense of design, fashion and recognition. Different categories have selected functional fabrics based on different wearing characteristics. Sunscreen high-tech fabrics are commonly used, which have UV protection function, anti-UV, UPF 40, and the UPF value of some fabrics can reach 2000. They are light and thin and suitable for sports. The color is mainly based on light and bright colors with a cool feeling, giving people a lively, fashionable and sporty feel.
2. 7D Zhiqing Yunshu
The 7D Zhiqing Yunshu fashion sports series is even thinner and lighter, weighing only 22 grams per square meter. Wearing this series of clothing is more comfortable. The skin is almost invisible, making the skin more breathable and non-sticky during exercise, and enhancing the comfort of wearing it. The version is suitable for the general public to facilitate movement, and can be worn by a wider range of people.
The above is an introduction to the main products and advantages of Bosideng’s 2021 spring and summer fashion and sports series. As a spring and summer clothing, it not only supports sun protection but also takes into account the characteristics of ultra-light and ultra-thin, allowing consumers to start a different dressing experience and feel the freedom and comfort like clouds.