masculinity
Is a beautiful man who is considered to subvert men's traditional ideas and expectations. Their attention to appearance and enjoyment of life are reflected in their daily lives, such as going to beauty salons and gyms and paying attention to fashion maintenance, which were previously considered "unmanly". The survey also shows that men's career achievements and status are not as important as before; Moreover, the most important change is that men's sense of rejection of female characteristics is gradually decreasing, and they begin to accept things that were previously defined as female patents. With the opening of social values, the influence of comrades-in-arms in the TV series "Pink Rescue" is also mortal, will and demeanor, and the traditional definition of male roles has changed. These changes have prompted the emergence of urban handsome guys, and also made them more brave to accept themselves under such social concepts. Simpson wrote in his article "Urban Handsome Man? That ring ... shows that gay men provide an example for urban handsome men. The strong consumption ability and willingness of urban handsome guys have prompted many businesses to pay attention to this potential market. Men's consumption habits in clothing, beauty, maintenance and fitness. Many clothing, skin care products and beauty salons have developed products and services for men, which is to see the development prospects of the male market. Yi Shi of Japan is in Japan. Dan even opened an Isetan men's clothing store in Shinjuku, offering men's products and services. In addition, many stars are regarded as models or representatives of urban handsome guys, such as British football star David Beckham, Australian swimmer Ian james thorpe, American actor Brad Pitt and Hong Kong actor Tony Leung Chiu Wai.