On July 20, 2021, at the main venue of the Hangzhou Asian Games, Li Shufu, Chairman of Geely Holding Group, released a new brand value proposition for the Geely brand - "Great because of happiness", committed to serving every Geely user , employees and partners create happiness, make everyone "great because of happiness", and realize the brand vision of "making the world full of auspiciousness".
On February 23, 2023, still at the main venue of the Hangzhou Asian Games, Geely Automobile Group CEO Gan Jiayue released the Geely brand’s mid-to-high-end new energy series-Geely Galaxy, and issued the slogan “Only do high” The declaration of "Valuable New Energy Vehicles" directly aims to lead China's new energy into a second new stage of development with upward value.
Moreover, appearing together with the Galaxy series is the Geely Galaxy smart electric prototype car - "Galaxy Light". At the same time, Geely Galaxy’s first smart electric hybrid SUV, the “Geely Galaxy L7”, has made its global debut and has officially started pre-orders. In addition, Geely also released Geely Galaxy's exclusive battery safety technology - "Aegis Battery Safety System", Geely Galaxy's exclusive new generation Thor electric hybrid - "Thunder Electric Hybrid 8848", and a new car operating system - "Galaxy" N OS" and the Galaxy Smart Driving Solution that integrates space and ground and other disruptive technological achievements.
“We define this as the new intelligent starting point for Geely’s ecological evolution and the main battlefield for Geely Galaxy New Energy.” This Hangzhou Olympic Sports Center, named “Galaxy Phantom”, is becoming a new starting point for Geely Automobile. An important testimony of upward development.
The high value of Geely Galaxy
is new products, new technologies, new designs, new channels and new services
Geely Galaxy is regarded as the comprehensive direction of Geely New logo.
First, Geely Galaxy leads new energy into the era of value growth and is the carrier of the Geely brand’s comprehensive transformation.
Although Geely Galaxy adopts a new logo, it is not an independent brand. It is the mid-to-high-end new energy product series of the Geely brand. "We will divide Geely into three product series. The Geometry brand officially returns to the Geely brand and becomes a popular pure electric smart product series under the Geely brand, priced at 50,000 to 150,000 yuan; Galaxy is a mid-to-high-end smart new energy product series, covering 20- The smart new energy market is in the range of 300,000 yuan; the Jikrypton brand is positioned in the high-end market of more than 300,000 yuan," said Fan Junyi, general manager of Geely Automobile Sales Company.
It can also be seen that while re-adjusting the internal new energy brand structure, Geely also hopes that the Galaxy series can expand its territory in the market and help Geely take more initiative in the new energy transformation process right.
“The arrival of Galaxy means that Geely will start to be innovative in an all-round way and quickly transform into new energy sources.” This is what Gan Jiayue constantly emphasizes.
In Geely’s view, China’s new energy has reached an inflection point in its development and is moving from the first stage of extensive growth to the second stage of “increasing value”. In the second stage, users are looking forward to "high-value, safer smart electric vehicles", and the industry is in urgent need of technological breakthroughs to lead a positive development path of high-value growth.
Geely Galaxy brings together the technical strength of Geely's entire system, the world's leading intelligent manufacturing system, and the cutting-edge technology ecosystem that integrates heaven and earth to respond to the call of the times with high value, continue to practice "value-upward", and build high-quality products with high value. Value products that meet the new needs of mainstream people for automobile consumption.
So, in Geely’s plan, Galaxy will have “new products, new technologies, new designs, new channels, and new services” specially deployed by Geely. In the next two years, it will launch smart electric hybrids, including Seven electric products, including smart pure electric, have become the carrier of Geely Automobile's new energy strategy, a symbol of comprehensive new energy electrification transformation and a new direction.
Secondly, Geely Galaxy brings together the cutting-edge technologies of Geely’s global system and is a high-value new energy vehicle with exclusive technical barriers.
Technical barrier 1: Geely Galaxy’s product series is all built with native intelligent electric architecture. Among them, the intelligent electric hybrid L series adopts Geely Galaxy’s intelligent “electric hybrid” architecture, covering A0 to B-class intelligent electric hybrid products; The smart pure electric E series adopts Geely Galaxy’s smart “pure electric” architecture, covering A-level to D-level smart pure electric products;
Technical barrier 2: Geely’s Galaxy product series will be equipped with Geely’s original “Aegis battery” "Safety System", which builds a complete set of "no blind spots" safety protection system based on batteries and integrating architecture, vehicle, intelligent control and cloud. It can pass the "ten-square grid patented architecture, vehicle cage protection, rapid 8 layers of shields, including safe and worry-free charging and BMS3.0 'Battery Doctor' intelligent control system, ensure the safety of systems such as battery packs and battery modules. At the same time, relying on the 81 petaflops cloud computing power of Geely Star Intelligent Computing Center, the system can protect more than 200 electronic control items in real time, provide early warning for more than 50 types of faults, and increase battery life by 20%.
Technical barrier 3: Geely Galaxy product series will be equipped with the exclusive "Thor Electric Hybrid 8848". In terms of thermal efficiency, the new-generation Thor electric hybrid engine B-Plus equipped on the Thor Electric Hybrid 8848 has achieved a mass production peak thermal efficiency of 44.26%; in terms of performance, the "three-speed variable frequency electric drive" of the Thor Electric Hybrid 8848 has evolved again, bringing a 228km /h has the strongest speed; in terms of intelligent control, the Raytheon Electric Hybrid 8848 is the industry’s first predictive energy management system, which can increase the energy saving rate by up to 15%.
Technical Barrier 4: Geely’s Galaxy product series will be equipped with Geely’s self-developed full-stack distributed operating system Galaxy N OS. Through multi-dimensional precision algorithms at the architecture layer, system layer, and application layer, it will not only significantly improve user privacy Protect energy levels and create an immersive experience for users.
Technical Barrier 5: Geely’s Galaxy product series will apply Geely’s full-stack self-developed smart technology ecosystem. Geely is the only automobile company in the world that has full-stack self-research of software and hardware and a closed ecological loop. "Smart Geely 2025" is being implemented rapidly. Geely is highly focused on chips, operating systems, intelligent computing centers and satellite networks, and continues to improve its "end-to-end" full-stack self-research system.
It can be seen that Geely Galaxy has industry-leading high-value technologies such as world-class architecture, Aegis battery, new-generation Thor technology, and space-ground integrated intelligent ecology, which are enough to help Geely Automobile achieve high value through technological breakthroughs Breakout to the upside.
Thirdly, every product in the Geely Galaxy series is designed to break boundaries and achieve transcendence.
As Geely recognizes, in the new stage of new energy development, users are looking forward to "high-value, safer smart electric vehicles" and a high-value new vehicle that can fully meet their vehicle needs. Energy products. Geely Galaxy’s first smart electric hybrid product, Geely Galaxy L7, is a comprehensive innovation of the 200,000-class hybrid, and is the first choice for 200,000-class smart electric hybrids.
In terms of design, Geely Galaxy L7 uses the Galaxy Ripple aesthetic design to integrate optoelectronic technology, and creates the only fully enclosed grille in its class through technological innovation, allowing car design to break the boundaries of energy and become electric;< /p>
In terms of power, the Geely Galaxy L7 is the first to carry the latest technology of the Thor electric hybrid 8848. It comes standard with the "three-speed variable frequency electric drive" of the Thor electric hybrid 8848. It can accelerate from 100 kilometers to 100 kilometers in 6.9 seconds and supports ejection start. Moreover, the fuel consumption per 100 kilometers is only 5.23L, and the CLTC comprehensive cruising range is 1,370 kilometers, surpassing all hybrid products in the same class;
In terms of intelligence, Galaxy L7 is the first to use the new Galaxy N OS, which has powerful chip computing It has the fastest and smoothest intelligent interaction experience between people and vehicles in the world (hot start time and voice wake-up speed are both better than Xpeng);
In terms of safety, Geely Galaxy L7 is built based on the e-CMA architecture. Inheriting the safety genes of Geely's frame-based vehicles, it builds a safe fortress for travel. It is equipped with the Aegis battery safety system for the first time, with unique 8-layer protection. In terms of quality, the Galaxy L7 uses environmentally friendly materials and craftsmanship comparable to top luxury cars, and has industry-leading quality and safety standards. ;
“Galaxy L7 will definitely become the first choice for high-quality smart travel for Chinese families.” Gan Jiayue said.
Moreover, according to the plan, Geely Galaxy will launch 7 electric products including smart electric hybrid and smart pure electric products in the next two years. Among them, the first electric hybrid SUV Galaxy L7 and the first electric hybrid sedan Galaxy L6 will It will be delivered in the second and third quarters of this year respectively, and the first pure electric product E8 will be delivered in the fourth quarter of this year.
It can be seen that the Galaxy series products apply a series of Geely's self-developed core technologies, which surpass competing products in safety, performance, quality, intelligence and other aspects. This is also the hope that Galaxy has given Geely Automobile. The important reason for the high expectations is, "We are confident that every car in the Galaxy series will become a benchmark in each market segment."
The emotional value of Geely Galaxy
is Let technology enter life without disturbing it
At this press conference, the Galaxy series also released a prototype car "Galaxy Light". Chen Zheng, vice president of design of Geely Automobile Group, introduced the car When designing concepts, there is an impressive saying:
“Technology enters life, but does not disturb life.”
It is no exaggeration to say that nowadays, mobile phones, computers, and the Internet , television, etc., have penetrated into modern people's lives and work all the time, and they are getting worse. In the automotive field, the same is true. Looking at the current new energy vehicles, almost all of them are labeled with technology, and they are painstakingly piled up one technological configuration after another. As for whether consumers need them, it seems that the car companies have not thought about it.
Therefore, after gaining a deep insight into consumers' understanding of "technology", Geely Galaxy pays more attention to the actual value of technology in car use when applying technology.
Take "Galaxy Light" as an example. It uses integrated design techniques to create three "technology integration areas" throughout the entire car body, which are divided into "front face", "side face" and "rear face". "Top" three areas integrate a new layout of technological intelligent hardware such as satellite antennas, high-definition cameras, lidar, streaming media rearview mirrors, and drones to avoid distracting users' energy and generating too many unnecessary visuals during human-computer interaction. and behavioral interference.
Not disturbing means disrespect, which is also the emotional value that most consumers need most.
Buffett once said that the most important difference between successful companies and great companies is that great companies can improve human life in general, including emotional life and material life.
Now Geely Automobile is sending a signal through the Galaxy series - Geely Galaxy will be a powerful promoter of the popularization of technology and a new starting point for "high value" to reshape the market structure.
This is also an important sign that Geely Automobile is evolving from a successful company to a great company. In this sense, the products, technologies, and services owned by the Galaxy series will all become a footnote to this greatness. (Written by? | Cars Have Wisdom? Shui Miao)
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