The mobile phone market has been ups and downs over the years and has gone through several major changes. In this change in the mobile phone market, Chinese brands are undoubtedly the biggest variables and game-breakers, otherwise it would not have caused so many changes. All classic brands have been eliminated, including Japan's Sony, Finland's Nokia and Canada's BlackBerry.
These brands have once dominated the mobile phone market, such as the Canadian BlackBerry Company. BlackBerry is not so popular in China. Maybe not many people know this mobile phone brand, but everyone is familiar with it. The basic designs of mobile phone brands are relatively familiar, because the BlackBerry brand has a very classic design, which is the physical keyboard. Here we are talking about the keyboard with 26 English letters, just like the computer keyboard, and this is unique to BlackBerry. Yes, although other brands have imitated them, they only have the same style but not the spirit.
BlackBerry is a company founded in 1999. It seems that this year is a very strange year. As the end of the second millennium, too many turmoils in the technological field broke out at this time, such as In China, Alibaba and Tencent were also founded at this time. BlackBerry has not been smooth sailing since its establishment. Their brand has experienced setbacks and peaks in the mobile phone market. The most peculiar thing is that BlackBerry has not yet merged with the smartphone era. Not finished.
After Steve Jobs launched the iPhone, other mobile phone brands began to prepare to develop systems and smartphones. Nokia was once too powerful, so it was tied up because it is difficult for people with too much past. Open your eyes to the future, and this time has become the time for the rise of BlackBerry. Originally, BlackBerry was only average internationally. Of course, after the era of smartphones came, of course after the arrival of smartphones, it was because of the expansion of mobile phone screens that BlackBerry Physical keyboard designs for mobile phones have become more popular.
At its peak, BlackBerry’s global market share reached 20. That year was 2009. The employees of BlackBerry in Canada were also very happy at that time. They always felt that this was the peak of BlackBerry. Starting point, as for the concept of global market share 20, let me briefly explain to you that Huawei’s global market share in 2019 was 17.6. This was Huawei’s most glorious year. Its sales exceeded Apple and it was far away from Samsung. Only one step away.
So everyone should know how powerful BlackBerry was at its peak. However, there is no banquet that never ends, and there is no evergreen tree that never falls. Nokia is already so miserable. BlackBerry soon followed suit. The reason for restricting the growth of these companies is the conservative mentality of Western countries. People in Europe, America, Japan and South Korea have already enjoyed the developed Internet. Everyone has a home computer at home, so they are very interested in smart phones. The demand rate for mobile phones is relatively low, and the change rate for mobile phones is also low.
What’s interesting is that China’s Internet era has just arrived and is on the rise. Although home computers are available in many families, they are not so convenient. Smartphones with more fool-proof operations can Let Chinese people better connect to the mobile Internet, so the Chinese people's demand for smartphones is much greater than other countries, and then these users' demand for mobile phones can be fed back to the mobile phone brands as soon as possible, and then China will make The most popular mobile phone in the world.
As for how much people all over the world like Chinese mobile phones, here we can only say that they are simply inseparable. Currently, more than half of all mobile phones in the world are produced and provided by Chinese brands. The above means that out of every two mobile phones used by people, one is from China. This data is quite true, because the combined global market share of the four brands of Huawei, Xiaomi, OPPO, and vivo has reached more than 40%. , not to mention China's Transsion, which suddenly became the number one market share in Africa.
Although BlackBerry had its glory years, it has been forced to make way for Chinese brands in recent years. As early as 2016, this mobile phone brand could no longer support it due to poor sales, so it could only turn the brand The right to sell the design was transferred to TCL to see if it could find a turnaround. However, this desperate struggle had no effect. It was not Hua Tuo who could bring TCL back to life. Now BlackBerry is close to bankruptcy.
Now that 2020 has arrived, BlackBerry has also officially announced the discontinuation of mobile phone production and the collapse of the platform. The once dominant generation has finally come to an end and has become a wave in the long river of history. Emperor Taizong Li Shimin once said Taking history as a mirror, no matter the cases of success or failure in history, they can bring endless inspiration to the latecomers and prevent them from falling on the same stone. Blackberry has been discontinued, Nokia is struggling to survive, and Sony has no way to change. , these examples are shocking reminders to domestic mobile phone brands not to be proud of their current achievements, but to take a long-term view and focus on the future, which is always the key to success.