Aquaculture has a long cycle and industrial chain, which involves seedling raising, breeding, production and processing, circulation and retail, and is closely related to labor supply and agricultural policy. China is vast in land and abundant in natural resources, and aquaculture is also geographically dispersed. For a long time, the equipment is backward, and we can only judge "how many seedlings have been cast, how many fish are there now, and how much feed we need to feed" by the experience of farmers.
36Kr has learned that Youyu (Guangzhou) Technology Co., Ltd. (hereinafter referred to as "Youyu"), a startup company engaged in smart fisheries in Guangzhou, has stably and reliably realized the integration of information interconnection, visual monitoring, intelligent management and control, and whole industry chain services in its solution based on big data. The products cover water quality monitoring, automatic control, automatic feeding and water treatment system, and the platform provides ERP bookkeeping system, production management to trading mall, supply chain finance, full insurance and so on.
According to Lin Jinjiang, CEO of Youyu, the team started to build an information management platform from the container factory farming project in the early days, and re-recognized the aquaculture industry. For the status quo of this industry, Lin Jinjiang gave a popular explanation: Why do big Internet companies raise pigs instead of fish? Because of the sensor, it can be used for two or three years on the shore, and it may hang up in the water for one or two months, and there is no reason at all. How many fish are raised in the water can't be counted. It can only be judged by the experience of old farmers, and the value can't be quantified. Therefore, finance and insurance dare not enter, and the industry cannot form a scale.
You Yu developed U Yu version 1. in 217, the core of which is a visual water quality monitoring system, which intuitively reflects water quality, dissolved oxygen, pH value, temperature and so on through data. Later, with the injection of angel round financing, on the one hand, Youyu iteratively upgraded the hardware to improve the reliability of the Internet of Things equipment running underwater. On the other hand, in 22, U Fish launched U Fish APP2., which not only recorded the breeding situation, calculated the cost and profit, but also traced the product source. More importantly, the U fish APP can be integrated with intelligent equipment such as U fish water quality monitoring, intelligent controller and feeder.
its business process is to monitor the fish pond through the intelligent hardware equipment of U fish, generate data, upload the data to the platform of U fish, and then the farmers can receive the processed and simple information through the terminal equipment, so as to know the situation of the fish pond in real time, reasonably adjust and set the values of all the equipment, and realize intelligent farming.
Lin Jinjiang told 36Kr that the development of U Fish Platform has changed its architecture three times now. The micro-service architecture adopted now is to provide open services in the future, which is equivalent to making an "Android" system for aquaculture. Every U Fish user can build his own UI and do his own business process on the U Fish Platform according to his own needs.
Youyu is also exploring to extend its service to end consumers. Taking "Eating Peace of Mind" as an example, consumers can trace back to the source of products through the QR code of U Fish App. In the traditional mode, the circulation chain of agricultural products is long, and it is not easy to know the origin information and circulation information of products. Now, a traceability system can be established through one object and one yard, which can help improve the transparency of the circulation system of agricultural products, increase the trust of consumers, help build agricultural products brands and enhance the added value of high-quality agricultural products.
In the current business model of Youyu, the revenue is divided into the following parts: 1) In recent years, the government has increased its investment in the agricultural field, resulting in the cost of customized management platform for large-scale projects; 2) Project implementation and aquatic products networking equipment sales; 3) Collection of platform user service fees and Internet of Things fees; 4) Mall transaction service fee.
Youyu is a technology-driven company, and the main control equipment of U-Fish platform is independently designed and developed with independent intellectual property rights. By applying agricultural machinery to the combination of Internet and big data, the marginal cost of the platform is gradually decreasing, and it is expected that the future use cost will be greatly reduced, so the price is also a big advantage of U fish compared with its peers.
in recent years, the state has strengthened its policy support for agriculture, such as the Guiding Opinions on Adjusting and Perfecting Three Subsidies Policies for Agriculture and the Notice on Adjusting and Perfecting Relevant Policies for Comprehensive Agricultural Development to Support Agricultural Industrialization Development. As mentioned in the 14th Five-Year Plan meeting in 22, China will comprehensively promote the rural revitalization strategy and further stimulate the growth potential of the rural market. The central rural work conference put forward that expanding domestic demand "has huge space in rural areas and can make great achievements"; The policies of major ministries and commissions are all inclined to the countryside.
According to Lin Jinjiang, under the background of rural revitalization, the performance of Youyu from January to June in the first half of 221 has doubled that of 22, and that of 22 is twice that of 219. The annual revenue in 221 is expected to reach 3-5 million yuan, and it is expected to reach 1 million yuan in the next year.
In terms of customer acquisition, Youyu pays attention to benchmarking customers at this stage, and has undertaken and implemented over 1+ large and medium-sized smart fishery projects of local governments, which is in the leading position in the industry. On the other hand, through exhibitions, technical extension stations of local agricultural departments, media publicity reports and word-of-mouth from farmers, it has directly reached end users, and currently serves more than 3, farms and more than 1, users.
Up to this year, U Fish has successfully applied for nearly 3 software copyrights and six product patents, and has docked with universities including South China Agricultural University and South China Normal University and reached a strategic alliance of Industry-University-Research integration. U fish's technical research and development team accounts for 6% of the total number of employees.
It is reported that Youyu hopes to introduce round A capital in 222, so as to quickly cover the market and set a benchmark for smart fisheries.