Apple plans to build a car in advance, Apple? The car will be released soon.
As early as the "LeTV era", domestic and foreign technology giants poured into the ranks of car-making. Today, apples still depend on apples? Car, move smoothly.
Recently, a number of media reported that Apple is promoting the self-driving car project and plans to put it into production in 2024. Meanwhile, Apple's first apple? Car will be released in September next year, at least two years ahead of schedule.
According to media reports, a number of auto parts manufacturers in Taiwan Province Province were included in Apple's first supply chain, including Hoda and FTL? -? KY, Heqin, Futian and other large enterprises. Because of AppleCar? In order to meet the demand for stocking, gear suppliers and large-scale industrial, wire harness production and trade joint -KY and other parts enterprises have all broken out orders.
With reference to the current iPhone production plan, it is not clear which company will help to assemble Apple brand cars, but people familiar with the matter expect that the company will rely on manufacturing partners to manufacture cars.
This is quite similar to the OEM production of domestic automobile enterprises. For example, Weilai's OEM is Jianghuai, and Xpeng's OEM is Haima.
In fact, as early as 65438+February 9, the news of Apple's autonomous driving was circulated among the people. It is reported that TSMC and Apple are cooperating to develop autonomous driving chip technology and are negotiating a supply chain agreement to supply automotive electronic products between the two companies.
There are indications that Apple is making a car, and this time it is for real.
After twists and turns, Apple's dream of building a car is limitless.
As a technology company, Apple had the idea of building a car long before the birth of iPhone4, when the head was "Joe" Jobs.
However, due to the tendency of product strategy, Apple finally focused on the research and development of iPhone.
Earlier, it was revealed that when the iPhone series was a great success, Jobs also met with martin winterkorn, CEO of Volkswagen Group at that time, to discuss a product called "iCar". Later, I also interviewed Brian Thompson, a car designer.
In other words, if Jobs were still alive, Apple's automobile manufacturing project might have begun.
In 20 13, apple officially announced its entry into the automotive field. 20 14, code-named "Project? Titan's Apple iCar "Building a Car" project was exposed, and Apple expressed its hope to build a brand-new model that completely subverts the automobile industry.
In 20 15, Apple applied to register three network domain names related to Apple cars: apple.car, apple.cars and apple.auto
At the same time, Apple also bought from Chrysler, Tesla, Volkswagen, General Motors and India's largest automobile manufacturer "Tata? Auto and many other auto companies have poached a large number of core employees. At most, Apple had more than 5,000 employees involved in the Titan project.
It is worth mentioning that Apple's "digging the wall" even directly led to the American electric motorcycle startup "Mission? The bankruptcy of the car company.
However, there are differences of opinion within Apple about what is a "car that subverts the industry". 20 16, 16 In June, Steve Zadsky, a supporter of vehicle manufacturing and former head of Titan Project, announced his resignation from Apple, and Titan Project was put on hold. Since then, the Titan Project has continuously reported news of layoffs.
In July of the same year, bob mansfield, a former Apple executive who retired for four years, returned to the company and took over the Titan project. At the same time, it also designed the research and development route of Apple's underlying technology. At that time, bob mansfield's road map was also recognized by Cook.
However, although Apple's plan to build a car has been finalized, the progress of Titan's plan is not as smooth as expected. If the outside world wants to know about Apple's car making, it can only start with official website's little information.
Different from the interface provided by car companies, Apple has issued more patents of this brand in the automotive field.
In addition to automotive intelligence-related patents such as in-vehicle systems and autonomous driving, it also includes motors, suspension systems, lighting, and car navigation. Among them, we are most familiar with Apple's CarPlay in-vehicle system.
This time "Apple? Although the news that Car will be officially put into production is false, the outside world is more willing to believe that this is a "true news".
"Sarcasm" Cook, Musk Twitter broke the news
This world, sometimes it is so magical. 65438+On February 22nd, Musk revealed on social media, "In Model? In the darkest days of the project, I tried to find Tim Cook to discuss the possibility of Apple acquiring Tesla (one tenth of our current market value), and he refused to attend the meeting. "
At present, an Apple spokesperson declined to comment on Musk's remarks. However, ignoring a company with a market value of more than $600 billion is really a bit of a slap in the face.
20 17, Tesla model? 3 in the period of capacity climbing, it needs to burn a lot of money. It is reported that Musk told the employees of the factory in fremont, California that the company will face a "production hell" period of up to six months or even longer.
Since then, Musk said on Twitter that he slept in the factory every day in order to solve the bottleneck problem. It was not until 20 18 that Tesla got out of the Woods.
Today, Tesla has also proved itself with its own market value. Since 20 17, the shares of both Apple and Tesla have risen sharply. Compared with Apple, Tesla's increase is even greater, reaching 14 times, although the volume is less than one-third of Apple's.
With the release of more information about Apple's car-making, the market values of the two have also changed slightly. This week, Apple's share price climbed and Tesla's share price fell. The reason is not difficult to understand. It is believed that Apple will compete with Tesla head-on.
In fact, it is never a secret that Musk doesn't like Apple. In an earlier interview, Musk not only disliked being compared with Jobs, but also resented being called "Jobs' successor" by the media.
Back to 20 15, Musk once publicly ridiculed the media and said: "Apple can only recruit people we don't want. We nicknamed Apple' Tesla Tomb' (Tesla? Graveyard). "
Despite the obvious public slander of Apple, for Musk, Tesla's biggest competitor in the future is not the traditional car giant, but the apple in the consumer electronics industry.
With the further exposure of Apple's car-making plan, the "conflict" between Tesla and Apple will inevitably intensify again.
What is written at the back?
Yesterday, I was ignored by you. Today, I am beyond your reach! On the road of building a car, Apple finally "lived" Tesla. Of course, building a car is not a "PPT copy" in the traditional sense, and it needs more breakthroughs in technology and design. It remains to be seen whether Apple can surpass Tesla in the future.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.