Because China and China have maintained friendly relations for a long time, Apple's move may arouse the concern of Russian consumers!
Last year, Apple continued to maintain a strong sales momentum in China, reaching the top of the smart phone market in China with a market share of 23%, and its profit reached a new high; The market share of Huawei, Apple's biggest competitor in the high-end smartphone market, dropped from 23% to 7%.
In recent years, with the global epidemic, the jewelry market is booming, and Russian artificial jewelry technology can not be underestimated!
The strength of the Russian Ministry of Industry and Trade is that about 40% of the global artificial sapphire supply market comes from Russia!
In 20 13, an apple patent document showed that this patented technology called "sapphire lamination" will be used on the screen of future iPhone smartphones.
Sapphire is second only to diamonds, and it is extremely scratch-resistant. It has long been used in watches, cameras and other small parts. Apple is proud that they can suppress sapphire to a thickness of only 1 mm!
If Russia restricts the export of artificial sapphire, it will undoubtedly be a powerful counterattack against Apple, especially in the current tight global supply chain!
China consumers' concerns are not unreasonable. Most of the Apple products with so many fans in China are very expensive, and the price may fluctuate. But from the perspective of "survivor bias", most "fruit powder" is desensitized to price!
In addition, Apple products have a long service life. According to the statistics of Newzoo, a market research organization, as of April last year, only the iPhone was still used by consumers around the world, about 2 1% was the iPhone 6 series, and the price of a second-hand iPhone 6 phone was only a few hundred yuan!
It can be concluded that even if Russia retaliates against Apple and restricts the export of artificial sapphire, when it affects the price of Apple products through the global supply chain, it will not affect consumers' perception because of the consumers of Apple products and the durability of their products!