Innovative marketing model, if it involves hardware, is definitely within the scope of patent protection, and you can apply for a patent for appearance, utility model or invention. If it is only a method, then you can apply for invention, that is, method invention.
If it's just an idea and then there is no substantive content, then it doesn't have much chance.
Legal Basis Article 2 of the Patent Law Inventions and creations mentioned in this Law refer to inventions, utility models and designs.
Invention refers to a new technical scheme proposed for a product, method or its improvement.
Utility model refers to a new practical technical scheme for the shape, structure or combination of products.
Appearance design refers to a new design with aesthetic feeling and suitable for industrial application based on the shape, pattern or combination of products and the combination of colors, shapes and patterns.