What does the newspaper supplement mean?

Newspaper supplement is a common page and column in various newspapers that is different from news. Nowadays, commercial newspapers have entered the era of thick newspapers, and the audience is subdivided. In order to attract readers to buy and read, attract advertisers, and compete with TV, movies, books, internet and other media for readers, especially young readers, the layout of newspaper supplements is becoming more and more abundant. It can be said that the current newspaper supplement has entered an unprecedented period of prosperity.

Looking at the current development of newspaper supplements, it presents the following characteristics:

First, individuals of the whole people truly experience words and truly reflect the present life.

Since the 1980s, literature and art have gradually shifted from collective discourse and serving the mainstream politics, from the lack of personal aphasia to the awakening of individual consciousness and social concern for individual mentality, experience and ideological trend. The experience and life of little people, ordinary people's daily chores, social changes and personal life experience words under the background of urban and rural areas have become the mainstream.

The current supplement embodies the characteristics of being close to life, close to the masses and showing the real experience of the masses. Writing is no longer the patent of professional writers and professional writers, but more and more becomes a mass cultural activity of the whole people.

As long as the words are reasonable, authentic and credible, a text reflects the individual's thinking and experience of social changes and life, and reflects the contradiction between the development of the times and reality. It may not be literature and art, but it may become the choice of newspaper supplement.

Take "City Notes" of Guangzhou Southern Metropolis Daily as an example. The genre of this supplement is prose and stories, mostly in the first person. The authors are mostly grassroots, ordinary people and amateur authors. The content involves all aspects of social life, and the personal experience in social life truly reflects the brand given to individuals by the times, which is the contrast between new words and the truth of current life.

Another example is the supplement of Shanghai Evening News, whose works are mainly essays, mostly describing personal daily life and experiences.

At present, in the literary genre of newspaper supplements, prose and essays with "I" as the main theme occupy the mainstream position, and the genre of notes and stories with "I" as the appearance is increasingly prosperous. However, the pure third-person novel is marginalized by the poems that are too philosophical in literature. To some extent, this shows that the supplement attaches importance to individual experiences and individual mileage changes. Judging from the trend of world literature, under the background of intensified social competition, accelerated pace of life, social materialization and alienation, western literature also pays more attention to individuals and pays more attention to the expression of individual hearts and experiences. Going to the heart and exploring the inner world, aiming at ordinary people, is also the current trend of western literature. Heroism, Gao Daquan's characters, and simple political labels and sermons have become increasingly diluted.