Kunming Qicai Yunnan Industrial Co., Ltd. is a large-scale comprehensive jade jewelry and jade enterprise integrating the procurement of jadeite wool, quarrying, scientific research, design, production, processing, sales and chain operation of jadeite and other jewelry and jade ornaments, with a total operating area of 36,8 square meters. It is one of the large-scale and high-grade jade jewelry production and sales centers in China at present.
China Jewelry Appraisal in p>29
Since its opening in 1999, Colorful Yunnan has always adhered to the management principle of "scientific management, quality-oriented, honest management, excellent service and sustainable development", which has won high praise from all walks of life and won good social and economic benefits. With the vigorous development of the enterprise, it now has 3 direct flagship stores and 13 franchise chain stores, and its customer base radiates across the country, Hong Kong, Macao and Southeast Asia.
1. Integrate resource operation and establish brand effect
Colorful Yunnan took the lead in establishing Colorful Yunnan Emerald Research Institute at the beginning of preparation, and successively joined forces with authoritative institutions such as Jewelry College of China Geo University and Jewelry Appraisal Center to form a jade quality management system. At the same time, in order to reduce operating costs and better participate in market competition, Colorful Yunnan made full use of its geographical resources, directly imported jadeite wool from Myanmar, and established the largest jadeite processing factory in China, forming a comprehensive international jadeite organization integrating stone mining, research, design, production and sales, and passed the ISO 9 quality management system certification in 26. Scientific and standardized "aircraft carrier" management reduces the cost of goods supply and ensures the high quality of jade products, which is one of the absolute advantages of colorful Yunnan jade jewelry and jade management.
Since its opening, Colorful Yunnan has successively won the honorary titles of "Famous Brand in China", "AAA Credit Enterprise", "Famous Brand in China's Jewelry Industry", "Safe Demonstration Store in China's Jewelry and Jade Jewelry Industry" and "The First Jade Store in Yunnan". While winning the favor and affirmation of consumers, the enterprise also shows people the leading position and brand strength of colorful Yunnan in the jade jewelry industry.
2. Honest management, high-quality service, and pioneering the jade market
In the development of the enterprise, Colorful Yunnan has always adhered to the business philosophy of "doing business honestly, sincerely and sincerely creating credibility", and implemented the clear price in the jade business, with no discount or bargaining for the goods sold, and no deception, and proposed to consumers that if the purchased goods are not satisfied, they are guaranteed to return and exchange goods.
in order to ensure standardized operation, enterprises adopt independent operation mode, never rent one-meter counters, consciously put their business activities under the supervision of the public, invite technical supervision departments, price departments, tourism supervision departments and consumer associations to "Colorful Yunnan", and set up commodity quality supervision posts, price management supervision posts, jewelry appraisal and testing centers and consumer service workstations in shopping malls to provide better service platforms for tourists and standardize management for enterprises.
3. Individuality creates excellent brands, and innovation expands marketing space
Pioneering, innovating and winning by surprise are the source power for the continuous development and growth of colorful Yunnan. In the process of continuous scientific research and practice, Colorful Yunnan has gradually improved and improved the processing technology of jadeite jade ornaments, and designed and completed many excellent jadeite art works. In 26, Colorful Yunnan had extensive cooperation and exchanges with jewelry companies in Hong Kong, Italy, Belgium and Israel, and the company launched a series of jade ornaments of "Fashion Cuimeiren" which combined fashion and oriental flavor, and was approved to apply for national patents. In 29, Colorful Yunnan Emerald cooperated with CCTV media to further strengthen brand promotion and publicity. With the expansion of brand awareness, colorful Yunnan jade new products are also popular among female consumers from all walks of life.
At the same time, in order to expand the jade jewelry market, enhance the brand connotation of "Colorful Yunnan" jade jewelry and promote the Chinese jade jade culture, the enterprise broke the concept of traditional jewelry mall with the rich marketing experience of Kunming Colorful Yunnan and the brand effect of "Colorful Yunnan" jade jewelry and jade, and built the Beijing Colorful Yunnan jade jewelry flagship store and Vancouver jade jewelry flagship store with rich cultural heritage, modern decoration style and unique store atmosphere, and officially entered the international brand strategy. Enterprises in Zibo, Nantong, Kunshan, Qingdao, Taiyuan, Hangzhou, Changshu, Tangshan, Jiangyin, Ningbo, Xi 'an, Yiwu, Erdos and other cities have set up 13 "Colorful Yunnan" jade franchise stores, which quickly formed a "Colorful Yunnan" jade sales service network, further enhancing the market share of "Colorful Yunnan" jade jewelry.
China's jewelry and jade jewelry in p>29
Now, in the face of the benign development trend of "a hundred schools of thought contend and a hundred flowers blossom" in the jade market, Colorful Yunnan will also make full use of the vast space and development opportunities provided by its integration with international finance and huge market potential, and establish the outstanding position of "Colorful Yunnan" jade in China and even the world with a large-scale, professional and powerful brand marketing strategy, and be the same as all walks of life.