Hello, everyone, I am Di Shen; Di Fu Ji (DFG, Digital Finance Group) is committed to popularizing blockchain-related knowledge, delivering the latest blockchain industry information, and sharing relevant blockchain Interesting facts about the chain.
How to use blockchain thinking to do a good job in user operations?
It depends on which problem you want to use blockchain technology to solve in user operations. In fact, blockchain technology is not a panacea that turns corruption into magic, but is just a solution. If this plan is suitable, it will be useful to you. If it is not suitable, there is nothing you can do about it. Sometimes traditional methods are more mature than blockchain.
The three core aspects of user operations are attracting new users, retaining users, and promoting activity.
How does blockchain technology attract innovation? To attract new users, you must have enough attraction points. It is not enough to use new technology as a gimmick. You must let users see actual benefits, which can be convenience or rewards. This varies from product to company. For example, the Token mentioned in other answers is a kind of reward.
How does blockchain technology improve customer retention? The reason why customers stay is usually because they recognize the value of the company or product and enjoy the services provided by the product. What blockchain technology can do for users is to make their information more secure. Allow customers to gain a greater sense of recognition when participating in corporate activities.
One of the reasons why so few people come to participate in corporate activities may be that customers feel that the company may operate in secret, thus reducing their enthusiasm for participation. Therefore, we must use blockchain technology to ensure that corporate market activities are transparent, authentic and effective. This is where blockchain technology can come into play.
How does blockchain technology promote vitality? Promoting activity is basically the same as attracting new people. How to get users excited? Either the rewards are attractive enough, or the product features are interesting enough to increase the fun of interaction. Can blockchain technology solve these problems? It cannot be solved directly, but it depends on how the designer uses the limited conditions at hand to design an experience that users find interesting and enhance their sense of participation.