Generally, online stores have large sales, and offline stores also have good sales.
Anta has currently established five major design centers in the United States, Japan, South Korea and other countries. Last year, R&D investment accounted for 5.8% of total sales costs, and in the first half of this year it reached 6.2%. Anta has more than 300 authorized patents, 42 invention patents, and 73 utility model patents. 3-5 new technologies are born every year. The technological content coupled with cooperation with sports celebrities makes it a hit. Frequent products, such as the KT3 series of basketball shoes in collaboration with NBA Warriors star Klay Thompson, comprehensive training shoes and apparel in collaboration with Zou Shiming and Pacquiao, and Challenge100 running shoes in collaboration with Chen Penbin. As soon as these new products were launched, they received great recognition from the market. In addition, Fila's cooperation with popular idol Wang Yuan, and Descente's cooperation with Hong Kong star Daniel Wu have contributed a lot to the sub-brand's occupation of more markets. The increase and upgrade of terminal stores began to take effect. Currently, the number of Anta (including Anta Kids) stores is 9,650, an increase of 183 from the end of last year. Fila has opened 1,248 stores in mainland China, Hong Kong, Macau and Singapore. Moreover, 2,246 ANTA stores have been upgraded to the eighth generation, greatly improving the consumer experience.