The current situation of China’s animation industry: original animation is enough
Animation surveys show that among the most popular animation works among Chinese teenagers, Japanese and Korean animations account for 60%, and animations from Europe and the United States account for 60%. 29% of the works and only 11% are original animation works from mainland China, Hong Kong and Taiwan. Although the animation products produced in China in 2009 were close to the level of developed countries, the number of brand projects that can achieve international influence is very small. The majority of local animation production companies still undertake animation outsourcing business, mainly cartoon processing in Japan, South Korea, the United States and other countries and regions.
The current situation of China's animation industry: the profit model has not yet been formed
Take the cartoon "Pleasant Goat and Big Big Wolf" as an example. After "Pleasant Goat" achieved great success in the market, the sales of copyrights were early. No profits are generated from the cartoons, television broadcasts or titles licensed by the original authors. Animation, such a loss is too great. This also shows that the profit model of China’s animation and cartoon industry chain is not established.
But in fact, according to international practice, animation production does not rely solely on broadcast animation to recover costs, because of the huge profit margin derivatives. Animation derivatives are the first in books and audio-visual products. Even so, with the success of China's cartoon Pleasant Goat series, it is difficult for animation derivatives and broadcasts to make profits, and the profit model of China's animation industry chain is also formed in a timely manner.
Current situation of China’s animation industry: Intellectual property protection of animation derivative products
Generally speaking, by developing the profitability of derivative products at the end of the animation industry value chain, it will also make the most of animation. Money-making industry aspects. In general, superficial animation derivative products include audio-visual products, novels, games, toys, models, clothing and others. In the Chinese animation industry market, due to the lack of high technology, industrial product design patent protection, and independent intellectual property rights, China's cartoon images are powerless in the face of pirated product brands and the proliferation of pirated product franchisors' legal rights. Rights and interests have become swallowed up by commonplace things.
The status of China's animation industry: the initial capital investment in the design and promotion of animation products is lower than
The production cost of foreign first-class animation is US$5,000 per minute, and the average production price of domestic TV cartoons per minute Not less than 1.5 yuan. A 22-minute animation part was produced with an investment of more than one million yuan. TV cartoon series, however, is a cartoon that has not yet been sold, and millions or even tens of millions of dollars must be invested first. Lack of funds is also the reason why domestic animation cannot develop further. However, we should also see that China has begun to attach importance to the development of the animation industry and its policy and financial tilt, and private capital has begun to intervene in the animation industry. This gives hope of revitalizing China's animation industry.
Extended reading: Current status and development trends of financing, China’s cartoon toys
Companies in China’s animation industry have gradually stepped out of the retail era
Shantou toy capital market has Start designing multiplayer
Foreign cartoon toys are rushing into the Chinese market. Why are local animation responses beginning to take shape?
Through the above analysis, we find that China’s animation industry chain model is still The traditional industry chain model,
ideas to production, from broadcasting to the release of books, audio and video products, and finally re-enters derivative links. The operating model of this international practice is not smooth. In China, most animation program productions face a shortage of funds and the quality of work is not high. To establish a local animation industry chain, the following aspects must be considered.
One, the development trend of China's animation industry: changing concepts
Animation cartoons, and then let our mindset, the first derivatives derivatives, now want to change our minds , subverting the inherent understanding and practice of mining derivatives, only through the starting point of cartoon derivatives and the basis of cartoon design and arrangement.
For example, the popular "Transformers" movie was based on the premise of Hollywood's first toy, and then continued to develop the movie series and achieved great success. However, for the vast majority of domestic cartoon manufacturers, this is a subversive approach and a successful precedent. This model enables a win-win result between animation and derivative products. The derivatives are good publicity and animation can count on The warm-up effect is achieved by leading the hit of the derivative.
China’s animation industry development trend, market warm-up
: The market is warm-up for cartoon images. China can learn from the successful experience of "Toy Story 3" and be the first to fully mobilize The market-sensitive nerves maximize the impact on market demand, and then make long-awaited cartoons. In this way, on the one hand, it can satisfy the curiosity of the broad audience, and on the other hand, it can reduce the market risk of direct production of animations.
The development trend of China's animation industry: increased investment in animation production
Chinese animation has always been the advantage of low production costs, which has greatly attracted the animation departments of the United States, Europe, Japan, and South Korea , the main business of many Chinese animation companies is to undertake OEM processing business. This shows that we are not inferior in terms of technology. After all, on the other hand, it also highlights the advantages of human resources in animation. The animation industry is a labor-intensive industry. There are many world-leading animation companies seeking partners in China, or direct investment, in the construction of animation production centers. These enterprises have the advantages of animation software, technology and advanced animation technology. Strengthening cooperation with them and sharing the implementation of software and technology can, on the one hand, solve China's animation production, and on the other hand, also integrate Chinese animation with international Integration has laid the foundation for the domestic animation world market.
The development trend of China's animation industry: partial image animation goes abroad
Globally, China's animation works are also optimistic about "Pleasant Goat and Big Big Wolf: Bullish" has been adopted by the country Buyers are optimistic about Tokyo Animation Festival. With this phenomenon, we discovered that our animation is able to go out of the country, hoping to compete with foreign animation. At the same time, China is a country with a history of five thousand years, and its culture is long-lasting, rich and diverse. There are many classic folk tales and excellent literary works, such as "The Romance of the Three Kingdoms", "Journey to the West", and "Mulan", which are all excellent The development of animation is inseparable from good story creation. Five thousand years of history have accumulated rich cultural heritage. There is a reason for the development of Chinese animation to re-examine the charm of local culture and theme our local culture. The cartoon image impressed audiences around the world. This can not only satisfy more and more viewers and readers who are curious about Chinese culture, but also bring us huge profits.
Extended reading: Current status and development trends of financing, China’s cartoon toys
Companies in China’s animation industry have gradually stepped out of the retail era
Shantou toy capital market has The design begins to take shape and Duoyuan is launched
Foreign animation toys are storming the Chinese market. How should local animations respond?